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GS campaigns launched to support Expo bid
at sports events

Holds events for consumer-centered businesses

PR materials on the World Expo 2030 Busan are placed in various locations of the Jangchung Arena, the home stadium of the GS Caltex Seoul KIXX volleyball team. GS Group has been promoting the World Expo 2030 Busan during the games of its KIXX volleyball team and FC Seoul football club since last year. Photo by GS Group

GS Group and its major affiliates – GS Retail, GS Caltex, and GS Sports – are conducting promotional activities to help Busan win the bid for the World Expo 2030. The group is planning relevant events with a focus on businesses with touch points with consumers, such as convenience stores and gas stations, and a campaign related to the expo at sports events that attract large audiences.

GS Retail will hold customer-participating and other events to support the bid for the World Expo 2030 Busan. It will utilize all media channels, including GSTV broadcasted at convenience stores across the country, GS Shop Home Shopping broadcast, GS Shop mobile app, and social media. In particular, a special promotion will be launched for online and offline best-selling products at over 16,000 GS25 convenience stores across the nation.

GS Caltex will actively engage in promotional activities targeting customers by setting up placards and placing promotional brochures rooting for the Busan expo at gas stations and electric car charging stations in the city.

GS Sports has been engaging in PR activities at sporting events since last year. GS Sports’ professional football team FC Seoul held the Super Cheering Day event during a match against the Suwon Samsung Bluewings in September last year. A PR booth for the World Expo 2030 Busan was set up in the North Plaza of the Seoul World Cup Stadium where the match was held to operate a cheering message board and hand out brochures related to the expo. The players of FC Seoul have been wearing emblem patches promoting the expo on their uniforms since last year.

Last year, GS Group established a task force team to support the bid for the World Expo 2030 Busan consisting of the high-level executives of its affiliates. The task force team will concentrate the capabilities of the group’s major affiliates – GS E&C, GS Caltex, GS Retail, GS Global, and GS Sports – under the leadership of GS E&C President Woo Moo-hyun.