‘K??’ ??? ?? ??? ???

????
?? 2023? 4? 3? 03? 00?

??? ??

???: ?

???: ?

[The Insight]
??? ??? ? ??? ???? ??
?? ?????-??? ?? ? ??

??? 8? ?? ???????? ?? ‘KCON 2022 LA’?? ?·???? 717? ???? ??? ???? ??? ??? ??. CJ?? ??

K??? ??? ??? ??? CJ ENM? 2030 ???????(???) ?? ??? ?? K??? ??? ????. ????? ??? ?? ??? ??? ?? ?? ?? ? ? ??? ???? ??? K?? ???? ?? ??? ??? ???? ??? ?? ???? ??.

CJ ENM? 1? ?? ?? ‘?????(WDBZ)‘? ?? ??? ?? ??? ?? ?????? ????. ‘???? 2030’??? ???? ??? ?? ??? ??? ???? ???? ???.

?? ?? ?? ??? ??? ‘???? ????’??? ?? ??? ?? ??? ??? ?? ??? ???? ???? ????. ‘??? ??????’??? ??, ???? ? ? ?? ????? ??? ??? ????? ?? ?? ?? ???? ????, ?? ?? ??? ??? ??? ??? ?? ???? ????.

CJ ENM? ?? ???? ??? ???? ??? ?? ??, ?? ? ????? ?? ??? ???? ??. ? ?? K?? ??? ???? ??? ???(KCON)? ??? ?? ??? ?? ??? ???. K? ?? ??? ??? ?? ??? ??, ???? ? ??? ?? ?? ?? ??? ???? ??? ??? ??? ????? ?? ??? ????.

CJ?? ????? ???? ?? ??? ??? ??. ‘2030??????? ?????’ ??? ?? ?? ??? CJ?? ??? ?? ??? ???, ?? ?? ??, ????? ???? ?? ?? ?? ??? ?? ??? ???? ??.

CJ raises awareness of World Expo Busan
bid with K-culture hits

Promotes Busan Expo bid at KCON
where global K-pop fans are gathered
Produces music videos and
YouTube videos to promote Expo bid

CJ ENM plays videos promoting the World Expo 2030 Busan on large screens at K-pop music festival KCON, or K-pop singers’ fan meetings. Photo by CJ Group

CJ ENM, which is leading the global expansion of K-culture, is bringing K-culture to the forefront to support Busan to win the bid for the World Expo 2030. The company is making holistic efforts to create content and broadcast PR videos to inform the domestic and overseas fans of K-culture of the need to host the expo in Busan.

CJ ENM showcased a music video promoting the Busan expo, which was produced in collaboration with dance crew We Dem Boyz (WDBZ), in January this year. The music video titled ‘Reply 2030’ delivers a message rooting for Busan as a host city of the event.

The company’s YouTube channel dedicated to humanities knowledge developed content explaining the significance of hosting the World Expo 2030 Busan and Busan’s capabilities to host the event. In its video series on expos, experts in science, culture, and art explained the history of expos and their impact on scientific civilization in an interesting manner to express expectations for hosting the World Expo 2030 Busan.

CJ ENM is also engaging in PR activities in overseas countries, including the U.S. and Japan, to raise global awareness of the World Expo 2030 Busan. In particular, the company promoted the expo at KCON, which attracted fans of K-culture across the world. Promotion videos for the expo were played on screens during performances of K-pop singers and at their fan meeting locations and the convention center, and also broadcasted on a YouTube channel live streaming KCON.

CJ Group is also making active efforts to host the World Expo 2030 Busan. Chairman of CJ Group Sohn Kyung-shik, who is currently serving as a member of the Bid Committee for World Expo 2030 Busan, met with ambassadors of ASEAN countries and Japan to South Korea and the Austrian foreign minister and called for their support for the expo bid.