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“Leap forward for
new South Korea starts in Busan“

S.Korea seeks to become world’s 7th country to host ‘Registered Expo’
Closing gap with biggest competitor, Saudi Arabia

Busan Mayor Park Heong-joon (third from the right) raises his hand and chants a slogan wishing the winning of the World Expo 2030 bid along with citizens who attend an event titled ‘Win the Golden Bell for the World Expo 2030 Busan!’ held at the main conference room of the Busan Metropolitan City Hall on February 22. Photo by Busan Metropolitan City

“We will definitely host the expo”
mayor Park said.

Mayor of Busan Park Heong-joon said to a question regarding the possibility of hosting the World Expo 2030 in Busan during a press conference held at the Busan Port International Exhibition & Convention Center in Dong-gu, Busan on February 17. “I was concerned that the only country supporting South Korea as a potential host country was South Korea itself up until early last year,” the mayor told accredited correspondents to the Korea Chamber of Commerce and Industry on the same day. “However, there have been many changes as a result of joint efforts between Busan Metropolitan City, the South Korean government, and corporations over the last year.”

The location to host the World Expo 2030 will be decided by a vote of 171 member countries of the Bureau International des Expositions (BIE) during the bureau’s general meeting scheduled in November. Saudi Arabia, which puts forward its ‘oil money’ and wishes to host the event in its capital, Riyadh, is the biggest competitor among the four countries that filed bids to host the event. “While we cannot say for sure that the tide is turned yet, we suspect that countries that have expressed support, though implicitly, are choosing Saudi Arabia,” said Mayor Park. “However, we believe that there will be a positive outcome if we work hard until the end as the majority of countries have not decided which country to support.”

Mayor Park estimated that hosting the Expo 2030 will bring an economic impact of about 61 trillion won and emphasized that it presents a significant growth opportunity not only for Busan but also for South Korea. He added that ChatGPT, an interactive artificial intelligence (AI) service, listed five benefits that a host country of the expo can enjoy, which are increased investment, more jobs, a better national brand, the addition of new infrastructure, and activation of the local economy. “Becoming the seventh country to host a registered expo, following the Olympics and World Cup, also holds the symbolic significance of South Korea becoming one of the seven major advanced countries in the world.”

The South Korean government, Busan Metropolitan City, and the business sector are gathering their capabilities to garner people’s attention in hosting the expo before the BIE’s upcoming on-site inspection. Inspection reports written based on the in-depth assessment of candidate countries’ hosting capabilities, preparedness, etc. will be sent out to all member countries and affect which country they vote for to host the expo. The past cases show that the category of ‘people’s interest’ in the reports heavily affects votes. Therefore, Busan Metropolitan City will designate the inspection period as the ‘expo week’ and hold various cultural events. The business circles will also organize events to invite the inspection team and utilize domestic and overseas PR infrastructure to help boost people’s interest.

“Hosting the expo is essential for the balanced development of South Korea and for Busan to become a competitive logistics and tourist city in Northeast Asia,” said the mayor. “Please support us so that South Korea can make great contributions to humanity’s next leap forward.”