???, 美 ??????? ?? “K? ?? ‘??’ ???? ?”

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?? 2022? 5? 22? 09? 43?

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SM??????(?? SM) ??? ?? ????? 20?(????) ???? ???? ?? ???? ??? ?? ???? ???? ??? ??? ???? 2??? ?? ???? ???? ‘K?? ?? ??’(Future Vision of K-Pop)? ??? ??? ???.

?? ‘K? ??? ??’? ???? ? ?? ?? ???? ?? ??? ?? ????? “???? ?????? ????? ?? ??? K?? ??? ?? ???? ?? ???? ??? ??, ??? ?????? ?? ???? ??? ??? ???? ??, ??? ??? ???? ? ??? ?? K?? SM?? ???? ??? ??? ???? ????? ??, ??? ????? ???? ?????”?? “?? ?? ? ???? ???? ??? ????? ???, ? ??? ??? ????, ?????? ???? ?????? ???, ?? ??? ?? ?????, ?? ? ??? ? ???”??? ???. ?? “??? K?? ?? ??? ?? ???? ? ??? ??? ??? ????, ???, ??????? ? ?? ??? ?? ??? ? ???? ?? ???, ?? ???? ???, ?? ??? ??”? ??? ????? ????.

??? ?? “K?? ???? ???? ????. ?? ??? ???? ???, ?? ???(Economy First, Culture Following Next)?? ‘?? ???, ???? ???’(Culture First, Economy Next)? ? ? ??? ???? 1989? SM?????? ??? SM ??? ???? ???? ????? ?????? ????”? “??? ??? ? ??? ?? ??? ???? ?????? ??? K??? ???, SM Pop??? ???? ??? 1997?? SM ????? ‘?? ??? ??? ?? ???, ?? ?? ?? ?? ?? ????? ??? ?? ?? ?? ??? ??? ??? ????’?? ????, ?? ??? ????”?? ???. ?? “????, ????, ??? ????, ??? ??? ??? ???? ??? ??? ??? ??? ??? ???? ????? ???? ????? ??? ?? ????, ??? ??? ??? ????”? ???.

??? ????? “??????? ?? ?? ??? ???? ??? ??????? ????? ??? ?????? ??? ‘?? ?????’(Culture Technology)?? ??? ??? ???? ?????”?? “??? ??? ???? ???? ??? ??? ?????? ? ??? ??? ???? ??? ??? ?????? ??? ??, ??? ???? ??? ????? ????? ??? ??? ???????? ???? ???? ????? ???? ???? ????? ?????? CT(?? ?????)?? ??? ???”?? ????.

??? “??? 4??? ???? ???, ???-????-??? ????-?????? ????? ???? ???? ?? ???? ???? ???, CT? ????”? “CT? K?? ?????? SM? ???? ?????. ??? ???? ???? ?? ??? ?? ??? ???? ??? ??? ???? ??????, ?? ?? K?? ???? ???? ???? ??? ??? ????, ??? ? ??? ??? ???? ???? ??? ??? ?? ??”? ???.

??? ?? ????? “SM? ????? K? ????? ??? ???, SM? CT? ??? CT? ??? ?”??? “‘? ?? ?? ?? ?????’(The Future of Culture Technology)? ?? SM? ???? ??”??? ???.

?? ??? ?? ????? “?? CT? ??? ??? ???? ??? ???? ??? ??? ????? ??? ?????? ???? ??”? “??? ????? ????? ???? ????? ????? ????? ?? ??”?? ??.

?? “???? ???, ??? ??? ?? ???? ??????? ???? ????? ??????, ?????? ??????? ?? ??? ?? ?????”? “????? ???? ???? ??? ???? ?? ?? ??????? ??? ???, ??? ???, ?? SM? ?? ?? ???? ???? ?????”?? ????.

???? “SM? ????, SM ?? ????? K?? ??? ? ??? ??? ??? ??? ???? ???? ??? ??? ???? ???? ??? ? ???, ??, ????, ?? ? ???? ‘???? ??? ???’(Metaversal Origin Story)? ???? ?? ??? ????? ??? ???? ???? ????”? “SM? ?? ????? ???? ??? ??? ???? ‘???? ??? ???’? ??? ???, ????? ???? ??? ???? SM? ???? ??? ???? ?? ???? ??? ??? ???? ??? ???? ??? ?????? ??? ????”? ????.

??? “?? ??? ????? ??? ‘???2?????’(Play2Create, P2C) ??? ??? ???. ?? ??? ??, ??, ???, ?? ? ? ??????? ?? ??? ??, P2C? ????”?? “?????? ?? ????, ??? ?? ?? ?? ‘???2?’(Play2Earn)? ???? ????? ?? ???? ????. ??? ?????? ???? ??? ???? ??? ???? ??? ???, ??? ?? ??? ????? ?? P2C ??? ??? ???”?? ????.

?? “?? CT? ???? ??? ??? ??? ???? ???? ??? ?? ????? ??? ??? ?????, ??? ?? ?? ???? ??? ??? ? ? ?? ?? P2C ???? ???? ??”?? ????.

???? “??? ???? ???? IP? ???? ?? ????? ??????? ?? ???? ??? ??? ? ??. ?????? ????? ? ????? ?? ??? ????? ????? ???? ?”??? ?????, “SM? ??? ?? ?? ???? IP ???, ??? ??? ??? ??, ??? ????? ?? P2C ???? ??? ?? ??? ???? ??”?? ?????? ??, ??? ?? ???? ?? ????? ??.

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