‘Brand Reimagined …’ ??? ?6? ‘????????? ????’ ??
??? ?????? ?? ??????(?? ???, ?? ???)? 9? ‘2020? ????????? ????’ ????? ???? 2021? ???? ??? 3?? ???? ?(脫)???, ?(脫)???, ?(脫)???? ?? ????. ???, ???? ??? ?? ??? ‘??? ???? ????’? ??? ??? ‘Brand Trust in 2020: ??? ?? – ??? ?? ????’ ?? ??? ????.
2020? ????????? ????? ‘Brand Reimagined, ???? ??? ??? ???’? ??? ???? ??? ??? ????? ?? ???? ?? 3? ?? ‘?(脫)???, ?(脫)???, ?(脫)???’? ????, ????????? ???? ‘EDK Trends Watch’ ?4?? ?? ? ??? ???? 10?? ?? ???? ??? ?? ?? ???? ??? ????.
???? ?? ?? ??? ‘????’? ?? ??? ?? ??? ???? ???? ??? ??? ????? ??? ????. ?·????? ??? ??? ? ????? ??? ??? ??? ???? ? ??? ???? ??? ????? ?? ???? ? ??? ??? ??. ????? ?? ???? △???? △??? ??????? △?? ?? ??? ????.
??? ??? ‘????’? ??? ???? ???? ?? ????(Ray Oldenburg)? ??? ‘?3? ??’ ??? ???, ??? ‘?3? ??’? ??? ??? ?? ??? ??? ???? ?? ???? ?? ???? ??? ??? ?????, ?? ????? Z??? ?? ??? ? ???? ???? ??? ??? ? ???? ???. ????? ?? ???? △??, ? ??????? △??? ?·???? ?? △??? ??? ???? ??.
?? ????? ???? ??? ?? ????????? ??? ???? “? ????? ????? ??? ??? ?? ???? ????? ?? ?? ??? ?? ?? ??? ???? ??. ??? ????? ?? ??? ??, ??, ??? ?? ??? ????, ???? ??? ??? ??? ???? ?? ???? ???? ??? ???? ??? ?? ??? ??? ??”?, “?? ????? ?? ?? ? ?? ?? ??? 10?? ???? ???? ??? ??? ????? ??? ?? ???”? ???.
??, ?? ??????? ???? ??? ?? ??? ‘??? ???? ????’? ??? ??? ‘Brand Trust in 2020: ??? ?? – ??? ?? ????’ ?? ??? ????. ?? ??? ??? ??? 11?? 2? 2000?? ???? 5? 27??? 6? 5??? ????.
‘Brand Trust in 2020’ ???? ???, ??? ???? ???? ??? ??? ???? ??? ????? ??? ??? ????. ?? ???? ‘??? ??’(86%)? ‘??? ??’(83%)? ???? ?? ???? ?? ??? ???? ?????, ???? ???? ??? ???? ? ??? ??(57%)? ??, ??? ???? ??(60%)?? ?? ??? ???? ???? ????.
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