???? ??? 50%?? “OTT ??? ??”…??? 91% ???

???
?? 2020? 5? 28? 10? 56?

???: ?

???: ?

???, 2019? ?????? ??? ???? ?? ??
OTT ??? ?? ?? ???? 64??? ???? ??

???? ??? ?? ??? OTT ? ??? ???? ???? ???, ?? ???? ????? ???(91.0%), ??? TV(37.8%), ??? TV(17.9%), ????(14.9%), ???? TV(11.5%) ??? ????.

???????? ?????????? ? ?? ??? ?? ‘?????? ??? ????’? 2??? ????? 28? ????.

???? 2018??? ?? ?? ??? ???? ??????·??? ??? ?? ???? ??? ?? ??? ?????? ???? ??? ???? ??. 1? ??? ??? ??? ????, 2? ???? ?? 17? ?·?? ???? ??? 17?~64? ?? ?? 3753?(2227??)? ???? ??? ???? ????.

????? ▲??????? ?? ?? ▲???? ??? ???? ?? ▲?????? ?????? ?? ▲?????? ??? ??? ??? ???, ??? ?????? ▲OTT??? ????? ????.

?? ???? ???? ???? ????, ???? ???? ?? ?? ???? ??(2018 51.6%→2019 45.0%)? ??, ??? ??? ???? ?? ?? ??(2018 27.3%→2019 30.2%)??. ???? ???PC, ?????? ???? ?? ?? ?? ??(0.4%P)? ???(mobility)? ?? ????? ??? ??? ?? ??? ? ???.

???? ???????? ??? ??? ??? ??? ??? ?? ?? ?? ??? ??? ???, ???????? ?? ????? ??? ? ? ???.

?? ? ??? ?? ???? ?? ?? 10.2%P? ?? ??? ?? ?????? ?? ??? ?? ?? 7.5%P ????.

OTT ? ??? ???? ?? ???? 56.3%? ???? ?? ??? ????. OTT ? ??? ???? ????? ??(26.0%)? ? 3~4?(26.0%), ? 5~6?(20.4%) ???.

?? ????? ????, ?? ?? ????? 56?, ?? ?? ????? 64???, ???? ??? OTT ? ??? ???? ? ?? ???? ??? ????. OTT ? ??????? ???? ???, ???????(46.8%), ??? ?(26.8%), ?·???(17.2%) ??? ?????. ?? ??? ?(51.8%), ?? ?? ????(17.2%) ????, ?? ??? ????(87.8%)? ??????.

OTT ? ??? ???? ???? ???? ’???? ????‘? 53.7%? ?? ?? ????. ??? ‘??? ??? ???’ (14.9%), ‘?? ?? ???, ??? ???’(12.7%) ??? ????.

OTT ? ??? ??? ????? ??? ??, ? ???? ‘??? ???? ?????’? 42.4%? ?? ??, ??? ‘?? ?? ??? ???? ???’(21.2%), ‘????? ?????’(19.7%), ‘?? ?? ?? ????’(9.1%) ????.

OTT ? ??? ???? ????? ????? ???? ???? ?? ?? 66.3%? ???? ??? ????, ? ?? ?????? ?? ?? ?? ? ????? ????? ???? ??? 43.9%? ???? 22%? ????.

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