AGB?? ??? ???? ??? ???(3～9?) ?? 3? ?? ???? ?? ‘KBS 9???’ 16%, ‘SBS 8??’ 10.9%, ‘MBC ?????’ 10.7%? ????. MBC ????? SBS ???? ??? ???? ??? ?? 2001? ?? ????.

3? ?? ????????? ?? ??? ???? ?????? “? MBC?”? ???? ?? ??? ?????. MBC? ??? ?? ??? ????. 1? ‘?? ??? ??’?? ??? ???? ???? ?? ??. ??? ?? ?? ???? ‘???? ????? ???’? ???? ????? ??? ?? ????. ? ???? MBC? ???? ????.

6??? ??? ???? ‘??TV’? ? ?? ‘????’? 1? 2?? ??? ?? 2? 3? ??? ??? ?? ??? ??? ??? ??? ???, 7??? ‘????’ ??? ?? ???? ‘???’? ??? ??? ???? ??? ????. ? ??? MBC? ‘????’ ??? ?? ???? ???? ????.

???? ??? ?? ?? ??? ‘?, ?, ?’ ???? ????? MBC ??? ??? ??? ??? ?? ?? 3?? ???? ? ?? ???? ????. ? ?? ?? MBC? ?? ??? ? ????? ????.

??? ??? ?? ????, ????? ???? ???? ??. ??? ‘? ??? ???’? ‘???? ???’? ??? ????? ?? ????? ??? ?? ??. 6? ??? ?? ????? ‘?????’? ????? 3.3%? ??? 2004? ?? ??? ??? 3? ??? ? ??? ??? ????. ?? ??? ??? 170? ?? ?? ?? ?? ??? ‘??’(10.8%)? ???? ????? KBS ????? ‘????’(13.1%)? ???.

‘???? ???’? ??? ????? ‘??? ??’? KBS ????? ‘?? ??, ?? ??’? ????? 6%??? ?? ???. MBC? ??? ???? ????, ??? ??? ??? ? ??? ???? ???.

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