????, ‘2024 ??? ???? ???’ 2??

‘?????’ · ‘??? ????’ 2? ??? ?? ??

 ????? ?????? ??? ‘??? ??? ???(Campaign Asia-Pacific)’? ???? ‘2024 ??? ???? ???(Agency of the year Awards)’?? ‘?????’, ‘??? ????’ ? ? ??(Independent agency/Best Culture)?? ???? ??? ????? ???.

 ?? 31??? ?? ?????????? ?? ? ?? ?? ? PR, ?????? ??? ???? ? ? ?? ??? ??? ???, ?? ??? ??? ? ??? ???? ??. ‘?????’, ‘??? ????’ ??? ?? ·?? ???? ??? ??????? ???? ???, ? ??? ?? ?? ??? ??? ?????? ??? ????.

????? ??? ????? ??? ???? ????? ??????? ???? ? ?? 17?? ?????????, ??? ??? ?? ??? ??? ?? ?? ???? ???? ???? ??? ??. ?? ?? “‘??? ????(Best Culture)’ ?? ??? ‘Beloved Idea, Beloved Brand’?? ??? ?? ????? ???, ???, ????? ?? ?? ??? ??? ??? ???? ?”??? ????.

 ??? ???? ????? “?? 17?? ?? ?????? ???? ?? Independent agency?? ??? ? ?? ?? ??? ?? ???? ????, ?????? ??? Beloved Brand? ?? ?? ????? ?? ? ??? ???? ????? ??? ?????? ???? ???. ???? ?????? ???? ??? ????, ???? ??? ??? ? ?”??? ?? ??? ???.

 ??? ???? ????? “??? ?? ???? ???? ?? ?? ??? ??? ???? ??? ?? ??? ??? ? ??? ???? ???”?, “??? ??? ?? ??? ??? ? ?????? ??? ???(Creativity)? ??? ???? ????? ??? ??? ??”? ???.

??? ???? ?? duck8@donga.com