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Produces and distributes brochures to exhibition visitors
CEO Chung proactively promotes Busan Expo bid at WEF

HD Hyundai(formerly Hyundai Heavy Industries Group) is making promotional efforts to help Busan win the bid for the World Expo 2030 by utilizing large overseas exhibitions.

HD Hyundai engaged in promotional activities for the expo at Gastech 2022, the world’s biggest exhibition on gas, held in Milan, Italy in September last year. The group placed banners and informational booklets regarding the World Expo 2030 Busan at its exhibition hall and distributed self-produced brochures in English. The group also played PR images on an LED screen during the exhibition, introducing why the expo should be hosted in Busan to visitors.

Three construction machinery companies of the group – Hyundai Genuine, Hyundai Construction, and Hyundai Doosan Infracore – also promoted the World Expo 2030 Busan in their exhibition booth at Bauma 2022, the world’s biggest construction machinery exhibition, held in Munich, Germany in October last year. Hyundai Construction CEO Choi Cheol-gon and Hyundai Doosan Infracore CEO Oh Seung-hyun directly engaged in promotional activities along with local figures. Hyundai Electric and Hyundai Energy Solutions actively promoted the World Expo 2030 Busan at large overseas exhibitions – CIGRE 2022 in France and Solar Power International 2022 in the U.S., respectively. HD Hyundai CEO Chung Ki-sun also attended the World Economic Forum held in Davos, Switzerland in January to promote the expo.

HD Hyundai is also conducting various activities to promote the Busan Expo. Hyundai Oilbank installed banners promoting the expo at all gas stations directly managed by the company in Busan and South Gyeongsang Province. Ulsan Hyundai FC hung banners promoting the expo at its home stadium, Ulsan Munsu Football Stadium, and attached Busan expo emblems to the team’s uniforms.


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Lee Geon-hyeok gun@donga.com