??, ????-???? ????? ??? ??? ??

[The Insight]
???? ???? ???? ??
???? ?? ???? ?? ??
?? TV?? ???? ?????

??? ????? ??? ???? ??? ??? ???? ’2030 ???????‘ ?? ??? ??? ??. ????? ??? ?? ???? ?? ????? ??????? ??? ???? ???? ????.
????? ?? ???? ???? ???????(BIE) ??? ????? ?? ?? ?? ??? ???? ??. ??? ???? ??????(DX)???(???)? ?? ???, ???????? ?? ??? ??? ?? ??? ???? ?? ????? ?? ????? ??? ????.

8? 15?? ??? ?????? ?? ??? ????? ??? ??? ??? ?? ???? ’?? ??‘? ’?? ??‘? ?? ????. ?? ? 11??? ???????? ??????? ???? ?? ????? ??? ??? ??? ????? ??? ???.

??? ?????(MX)????(??)? 8? 5? ??? ????? ? ? ? ??? ??? ??? ????? ??? ????. 16??? ??? ??????? ???? ??? ???? ????? ’??????????‘ ??? ??? ??? ?? ? ???? ???, ???? ??? ??? ????? ??? ????.


??? ????????(??)? ?????, ?????, ??????? ? ??? 3??? ??? ?? ?? ??? ???? ?? ???? ?? ????? ?? ??? ????. ??? CR?? ??? 8? 19? ???? ???? ?? ??? ??? ???? ???? ??? ?? ??? ??? ?? ????? ?? ?? ??? ???? ??? ???? ????? ??? ????.

?? ? ?? ??? ?? ????? ?? ??? ???? ??. ??? ??????(??)? 7? ?? ???? ?? ’????????(PIF) ????‘? ?? ???? ??? ????? ???? ????? ?? ?? ??? ???? ??? ???? ??? ????? ????? ?? ??? ????.

????? ?? ?? ?? ?? ??? ????? ?? ?? ??? ??? ??. 7? ?? PIF ???? ??? ?? ??? ?? ???? ????? ??? ???? ????? ????. ????? ?? ??, ????????? ??????, ???? ? ?? ????? ?? ??? ?? ??.

7? ????(15～16?), ???(9～10?)?? ?? ????? ?? ???????? ????? ??? ???? ?? ??? ??. ????? ???? ?????? ??? ???? ???? ?? ??? ??? ?????? ?????? ????. ?? ???? ?? ????? TV ? ?? ???? ???? ????? ?? ??? ????.

???? ?? ??? ???? ????. ??? ?? ?? ??? ?? ??? ?? ???? ??? ?? ?? ?? ???? ???? ?? ?? ?? ????? ?? ?? ??? ???? ??. ?????(SmartThings) TV ??, ?? ?? ?? ?? ??? ?? ??? ?? ???? ??, ? ???? ???? ??? ? ??? ??? ?? ??? ?? ?? ?? ??? ????? ????.

????? ?? ??? ?? ??, ?? ?? ?? ??? ?? ??? ???? △??? ??? ?? △???? ?? △?? ??? ?? ???? ??? ??? ??? ??? ?? ??? ??? ??? ??.

???? ??? ?? △???? ?? △????? ?? △?? ??? ?? ??? ??? ??. ?? ????? ???? ??? ?? ?? ?? ??, ??? ??? ? ?? ??. ?? ??? ???? ??? ?? ?? ???? ??? ???? ??? ??? ????? ???.

???? ??? ??? ?? ??? ??? ?????(IoT) ??? ????. IoT, ????(AI) ?? ?? ????? ??? ???? ?????? ???? ?? ??? ??? ??? 11～13% ???? ????. ??? ?? ??? ?? ???? ???? ?? △?? ?? △??? ?? ?? ???? ?? ?? ?? ??? ?? ?? △???? ?? ?? ?? ?? △??? ?? ? ?? ????(???? ????) ??? ?? ????.

????? ?? ??? ???? ? ?? ??? ???? ???? ??? ???? ??. ?? ?? ??? ??? ??? ??? 50t? ??? ??????? ?? ????? ??? ?? ??? ??? ??? ? ??? ????.



Samsung
Executives of Overseas Business Meet Foreign High-Ranking Officials
Briefs about Cases of Innovative Technologies at Major Events
Provides Promotional Videos in Global Experience Zones for TV Products




Samsung Group, led by globally well-connected executives of Samsung Electronics and affiliated companies, is making concerted efforts to help Busan win the bid to host the World Expo 2030 Busan. As South Korea‘s representative corporation, Samsung aims to take the lead in supporting the Korean government’s endeavors.


The leading management groups of Samsung Electronics are meeting with BIE members to actively support Busan in its attempt to win the bid. Han Jong-hee, vice chairman of the Device Experience (DX) Division, recently visited Sweden and South Africa to inspect local businesses, and met with government leaders to seek their support for the World Expo 2030 Busan.

On August 15, Mr. Han held an official meeting with Anna Hallberg, Minister of Foreign Trade in Stockholm, to discuss the “circular economy” and the “Green Transition,” which are policies Sweden is actively pursuing. On the 11th of the same month, Mr. Han traveled to Pretoria, one of South Africa‘s three capitals, where he met with Ebrahim Patel, Minister of Trade, Industry and Competition, and Grace Naledi Mandisa Pandor, Minister of International Relations and Cooperation.

Roh Tae-moon, President and Head of the Mobile Experience (MX) Division, met with Pham Minh Chinh, Prime Minister of Vietnam, in Hanoi on August 5 to seek his support for the Busan Expo. On August 16, Mr. Roh attended an event of the Samsung Innovation Campus, education program of Samsung Electronics for youth, in Panama City, Panama and met with First Lady Yazmin Colon de Cortizo and Federico Alfaro Boyd, the Minister of Commerce and Industries.

Lee Jae-seung, who heads the Digital Appliances Division, visited three countries in Central America and South America, El Salvador, Costa Rica, and the Dominican Republic, to inspect businesses on-site and meet with business leaders to help support Busan’s successful bid to host the Expo. Rhee In-yong, President of the Corporate Communication (CR) Team, met with President of East Timor Jose Ramos-Hort and Prime Minister Jose Taur Matan Ruak to explain examples of Samsung Electronics‘ innovative technologies and social contribution activities and to seek support for Busan to host the Expo.

Samsung executives also rolled out promotional campaigns in time for major national events. Arriving in time for the July Pacific Islands Forum (PIF) held in Suva, the capital of Fiji, Park Hark-kyu, President and CFO of Samsung Electronics, met with the participants to explain Samsung Electronics’ innovative technologies and social contribution activities and to seek their support for the Busan Expo.


Samsung Electronics has also rolled out advertising and promotion campaigns in major locations overseas. During the PIF in July held in Fiji, it installed outdoor advertising in city centers and major airports to support the World Expo 2030 Busan. The company also installed outdoor advertising in major cities, including Dili, the capital of East Timor, and Johannesburg and Centurion, South Africa.

In July at the Taekwondo Championships hosted by the Korean Embassy in Cambodia (15~16) and Laos (9~10), Samsung Electronics organized promotional activities to support Busan‘s bid to host the Busan Expo. At the venue, Samsung Electronics installed advertisements to publicize the Busan Expo and promotional booklets for the participants, operated the Samsung Zone to allow visitors to experience Samsung smartphones and TVs, and screened promotional films about the Busan Expo.

Samsung Electronics also launched a promotional campaign in South Korea via advertising displays for indoor and outdoor stores and signage videos to support Busan’s bid to win the expo. The campaign started with Busan, the Expo venue, followed by the rest of the country, featuring Samsung‘s support for the Busan Expo through SmartThings ads on TV and Samsung products in newspaper ads. When Samsung Electronics introduced new products or services, the company added special phrases to support the World Expo 2030 Busan.


Samsung Electronics aims to disseminate the South Korea’s competence in hosting the Busan Expo through the company‘s messages to the world, as Samsung seeks to protect the environment through its efforts to reduce carbon emissions, circulate resources, restore the ecosystem, and help to build a more inclusive society by respecting human rights and diversity and providing education for future generations as well as technological innovations.

Responding to climate change, Samsung is also dedicated to reducing greenhouse gas emissions, expanding renewable energy, and increasing product energy efficiency. To reduce greenhouse gas emissions during the manufacturing process, the company has made an effort to reduce consumption of process gas and energy in all its business processes. This will increase the efficiency of its manufacturing processes while decreasing the energy used by its machinery and facilities, thereby minimizing greenhouse gas emissions.

Samsung Electronics has also applied IoT (Internet-of-Things) technology to its infrastructure facilities to reduce the energy consumption of its manufacturing processes. IoT and AI-based mutual-assistance solutions can monitor energy usage and implement efficient controls, reducing energy consumption by 11~13 percent per year on average. Samsung Electronics shortened the testing time required for its main facilities by improving the process and optimizing excess electric power to reduce the electricity consumption of the semiconductor manufacturing process. The company has improved the temperature controls used in subsidiary facilities, applied high-efficiency facilities, and neutralized wet scrubbers (a device that purifies toxic gas).

Samsung Electronics uses recycled materials, such as discarded fishing nets, in the manufacturing of its major products, including mobile phones. The company has so far recovered 50 tons of discarded fishing nets from the ocean and recycled them, thereby reducing the environmental threat to the marine ecosystem.

??? ?? balgun@donga.com