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World Expo 2030 Busan ‘Transforming Our World, Navigating Toward a Better Future’




《The World Expo is one of the world‘s three most important global events, along with the Olympic Games and the World Cup. Busan (South Korea), Rome (Italy), Riyadh (Saudi Arabia), have submitted bids to host the World Expo 2030. Busan kicked off the campaigns with the slogan “Transforming Our World, Sailing Towards A Better Future” to attract the attention of the 170 members of the International Bureau Exposition (BIE). According to the Korean government, it is estimated that hosting the World Expo 2030 Busan will generate economic benefits of 61 trillion KRW (US$49.1 million) and create as many as 500,000 jobs. We are looking into the ongoing efforts of the Korean government and various business groups to help Busan win the bid. 》



Final Decision to be made by a Vote of the General Assembly Next November
On-Site Inspection in March and Three Presentations are Critical
120 of 170 BIE Members have yet to decide which City to Support








‘Bidding Competition Gets Started’


The competition to host the World Expo 2030 has started as the Bid Committee for World Expo 2030 Busan has finalized its detailed bid plan. Prime Minister Han Duck-soo and Chairman of the Korea Chamber of Commerce and Industry Chey Tae-won, co-chairs of the Bid Committee, attended a meeting at Four Seasons Hotel Seoul on August 26 to finalize the official bid plan, which outlines plans to host the Expo and capabilities of Korea as the host country.

Prime Minister Han said, “The bid plan, an important material that will be open to all member countries and become the basis for the on-site inspection, has been prepared after two years of more than one hundred discussions and consultations involving top local and foreign experts.” “Competition will intensify once bid plans are submitted, and strategic responses are more important since about 65 percent of the member countries have yet to decide which host country to support,” Han added.

The bid plan sought to differentiate Korea as the host country from competitors by emphasizing ‘a(chǎn)n open expo using metaverse’ ‘a(chǎn) carbon-neutral expo’ using eco-friendly technologies, ‘a(chǎn) technology expo’ to which up-to-date technologies are applied, and ‘a(chǎn) culture expo’ using K-contents. Chairman Chey expressed his strong determination, saying, “The civilian support committee will be expanded to increase clout for the bidding efforts.”

Busan Mayor Park Heong-joon said, “We did our best to deliver the message that Busan is the ‘best city’ to lead the great transformation faced by humanity.”

National Assembly Speaker Kim Jin-pyo visited on July 29 the observatory on the sixth floor of the Busan International Passenger Terminal in Dong-gu, where he looked down over the Busan Expo candidate site in the North Port. He promised the national legislature‘s full support, saying, “I will ask lawmakers traveling abroad to tell foreign leaders about strengths of Busan as the host of the World Expo.”




Busan, Korea’s second-largest city, is now being swept by the fervent anticipation to host the World Expo 2030. Busan dreams of hosting the first BIE-registered expo in Korea based on the confidence that it has successfully organized large international events such as the 2002 Asian Games, the 2002 Korea-Japan World Cup, the 2005 APEC Summit and the 2009 OECD Forum. Mayor Park said, “Past host countries and cities such as Paris, France, and Shanghai, China, have achieved development beyond imagination.” “With a strong determination, the Busan Metropolitan City, the central government and private companies will make a ‘Team Korea’ and win the votes of member countries,” Park added.

The theme of the World Expo 2030 Busan is ‘Transforming Our World, Navigating Toward a Better Future.’ There are three sub-themes supporting the grand theme: Sustainable Living with Nature; Technology for Humanity; and Platform for Caring and Sharing ‘People.’ The themes were chosen to make a human living with nature by promoting green energy and carbon neutrality, and solve the problems of mankind by infusing humanity into technology. The platform for caring and sharing represents the message of building a social safety net that addresses polarization and other gaps.



The host city will be chosen by voting at the BIE General Assembly to be held in November next year. The on-site inspection of Busan, tentatively set for next March, and the three rounds of presentation are critical. BIE has 170 members - 19 in Asia, 11 in the Pacific basin, 30 in the Americas, 48 in Europe, 17 in the Middle East, and 45 in Africa. About 50 of them have stated support for a specific city, with Riyadh of Saudi Arabia running ahead of Busan currently. Riyadh took the lead thanks to strong support from the Middle East and Islamic countries. It also secured support, taking advantage of its rich oil money, from France, where BIE headquarters is located. Nevertheless, more than 120 countries have not yet made up their minds, and the government and the Busan Metropolitan City have been accelerating extensive negotiations and bidding activities.

The Busan Metropolitan City is putting up public relations activities in the belief that the Korean people‘s passion for the expo will be critical to the outcome of the on-site inspection scheduled for early next year. Last month (August), the city held the ’Expo Treasure Hunt‘ event, presenting gifts to those who found treasures hidden in 30 tourist attractions and stores across the city. It also launched an ’Expo (X4)-themed Train Car‘ on each of the Busan Metro Line 1 and 2. The Expo Train Car features the photographs of a virtual group “X4,” which consists of singers Zion.T and Wonstein, and actor Lee Jung-jae, the first PR Ambassador for the Busan Expo. “Expo Friends”, responsible for overseas promotion using social network services, has also been launched recently. A total of 109 foreigners from 38 countries living in Busan, including international students, were selected.


Local companies are also putting in efforts to support the Expo bid. Daesun Co. made 1,500 beach parasols and 2,400 swimming tubes engraved with promotional phrases for the Busan Expo and donated them to Haeundae Beach and other places to support the bid. Two aircraft of Air Busan bearing promotional phrases for the Busan Expo will fly around the world soon.

Cho Yoo-jang, head of the Expo Bid Promotion Head-quarters of the Busan Metropolitan City, said, “We have submitted a bid plan into which we put all we have and which distinguishes us from rival cities, and launched full-fledged bidding promotion activities.” “We are fully ready to publicize the reasons why Busan should host the Expo for the sake of human development and the charms of the city,” Cho added.

The World Expo is called ’an economic and cultural Olympics,‘ where the host country not only showcases the development achievements in industry and science and technology of mankind, but also boasts the hosting country’s capabilities. BIE-authorized expositions are divided into registered-expos and recognized-expos. The Busan Metropolitan City is seeking to host a BIE-registered Expo which is held for six months every five years under a universal and wide-ranging theme that looks to the future of mankind. On the other hand, the BIE-recognized Expos, also called Specialized Expos, are held for three months under a specialized theme. Korea hosted two such specialized expos in the past ¤ in Daejeon in 1993 and in Yeosu in 2012.

The host country of the BIE-registered Expo only offers the site and the participating countries pay for the installation of their respective exhibition pavilions. There is no limit to the exhibition space. On the other hand, the BIE-recognized Expo requires the host country to build the entire exhibition site and lend pavilions to participating countries (paid and unpaid), and the exhibition space is limited to 250,000 square meters.



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