?? ?? ???? ?? ?? ????[???? ?? ?? ?? ??]

??? ????????(CDO) ?? ???? ????? ???. ???? ???, ???, ???? ?? ???? ?? ?? ??? ???????.

?? ????? ‘???? ??????’ ‘? ? ?? ?????(CEO)? ??? ??? ? ???’ ‘?? ??? ????’ ? ??? ???? ??? ??? ????. ? ?? ??? ?? ???? ??? ?? ? ?? ???? ???? ?? ??? ??? ??? ??? ???.

△“Don’t disappoint the gods.”

???? ?? ????? ?? ??? ??? ?? ??? ? ? ? ????. ??? ???? ?? ??? ?? ???? ??? ? ? ???? ??? ?? ? ?? ??? ???? ??? ?????. ????? ‘?’, ????? ‘?’? ????. ?? ?????? ???? ???? ????? ‘?? ?? ???’??? ???? ???. “??? ????? ??.” ????? ??? ?????? ???.

△Ive without Jobs was like McCartney without Lennon. Or Lennon without McCartney.

??? ???? ‘??’? ? ?????. ??? ??? ???? ???? ??? ???????. ???????(WSJ)? ?? ??? ????. ‘??? ?? ???? (????) ?? ?? ????, ?? ???? ?? ??? ?????.’ ? ?? ?? ??? ??? ???? ???? ? ?? ?? ???? ???? ???? ???? ?? ??. ‘Without(??)’? ‘like(??)’? ?? ???? ?????. ‘Life without love is like a tree without blossoms or fruit(??? ?? ??? ??? ??? ?? ?? ??? ??).’ ??? ?? ???? ?????.

△“Apple is running as a ‘count the cash’ company. Say goodbye to innovation.”