??, ??? ‘???? ??? ??’ ?? 6?…749? ??

???????? ‘2019 ?? ?? TOP 100’ ?? ??
???·??·??? 1~3?…LG 22?, SK???? 41?

??? ???? ?? ? ???? ?? ‘??(Tech)’ ??? ??? ??? ??? 6??? ? ??? ????.

??? IT(????) ??? ???? ??? ‘FAANG’ ??? ??? ???(Amazon), ??(Apple), ??(Google), ????(Facebook)? ‘? 5’? ???? ??? ???, ??, ???? ?? ??? ?? ?? ???? ??? ??? ??? 50% ?? ??? ??? ????.

25? ??? ??? ??? ??? ??·??? ?? ‘???????’? ?? ??? ‘2019? ?? 100? ?? ??(Tech 100 2019)’?? ??? ??? ??? 749?900???(? 86?5000??)? 6?? ????.

??? ??? ??? ??? 777?4400????? 3.6% ????, ??? ??? 5??? ??? ??? ??? ????.

??????? ?? ?? ‘??? ??(Brand Rating)’? ??? ‘AAA+’?? ??? ‘AAA’? ??? ??? ????. ??? ??? ??? 100? ?? ???? ??? 93??? ?? 87.3??? 5.6? ????.
?? ??? ??? ??? ?? ?? ??? ??? ?? ?? ??? 6?? ???. 2019? 1??? 5??? ?? ?? ??? ???? ????.

?? ???? 1??? 4???? ???? ???? ???, ??, ??, ??????? ??? ????. ???? ????? ??? ??? 24.6% ??? 1879???? ????? ??? 1536???, ??? 1428???? ????. ??? 6??? ????? ?? 832???? ??? ??? 5?? ???.

1??? 5??? ??? IT??? ???? ??? ‘FAANG(Facebook·Amazon·Apple·Netflix·Google)’ ???? ?? ???? ???. ‘FAANG’? ??? ????? ?? ??? 20?? ????? 5?? ????.

??? ?? ?????? ??? ?? ??? ???? ??? ????. ?? ???? ???? ?? ?? ??? ?? ?? ??? 7?? ????. ??? 8??? ??? ??? ???.

???? ?? ??? ??? 623???? ?? ?? 63.7% ????. 8?? 9?? ?? ?? ??? ???? ‘??’? ???? ????. ? ???? 10??? ??? ??? ????? ?? ???? ?? ????. ??? ?? ??? ??? 507???? ?? ?? 126.2% ????? ???? 21.9% ??? 497???? ????.

?? ?? ??? ???? ????? ????? ‘????’? 466???? ??? ??? ??? ?? ?? 100? ?? ???? ??? ‘? 10’? ??? ???. ????? ???????(MAU)? ?? 6?2000??? ???.

???? ???, ????, ????, ??, ???, ???, BOE ? ?? ???? ??? ?? ??? ???. ?? 100?? ?? ??? ?? ??? ? 21??? ??? 17??? 4? ????.

?? ???? ??? ?? ??? 3790???? ??? 2494????? 52% ????. 1??? 100??? ???? ??? ?? ??(1?8030???)?? ?? ???? ???? ??? ??? 17%?? ?? 21% 4%??? ????.

?? ???? 2018? 4?(??, LG??, SK????, ???)?? ?? ??SDS? ???? 5??? ????. LG??? ??? 19??? 22?? 3?? ????? SK????? 55??? 41?? 14?? ????. ??SDS? 87?? ?? ?? ???? ??? ???, ???? ??? ??? 99??? 10?? ??? 89?? ????.

???? ???? ??? ?? ??? ??? 963????? ?? 1090???? 13.2% ????. ??? ?? ???? ???? ??? 2018? 7%?? ?? 6%? 1%??? ????.

??, ??? ?? 1? ???????? ?? ??? ???? ??? ???? ??? ??? ??? ??? ‘2019 ?? 500? ???(Top 500 most valuable brands)’ ???? 913???? 5?? ??? ? ??.