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Awards(??? ???)?? Marketing Excellence(??? ????) ???? ?? ????.
‘Kotler Awards’? ??? ??? ??? ????? ?? ???? ????? ???? ???? ?? ??? ?? ?? ? ??? ??? ??? ????? ???? ???? ????.
???? ??? ? ?? ??? ???? ???? ?? ??? ??? ??? ???? ??, ??, ??, ???, ??, ?? ??? ???? ??? ??? ????? ??? ?? ??? ????.
?? ????? ‘??? ????’? ??? ????????? B2B????? ???? ?????? ?? ??? ??????? ???? ??? ???? ??? ??? ?? ???? ????? ??? ??? ??? ??4.0 ??? ????? ??? ???.
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??? ??? ?? “???? ??? ??? ??? ?? ???? ????? ?? ????????? ???? ????? ???? ??? Marketing Excellence ???? ????”? ???.
?? ????????? 40? ?? ??? ??? ????? ???? ?? ??? 30% ??? ?? ?? ??? ??????.
?? ????? ????? ?? ???? ??? ??? ????? ???? ?? ???, ???? ???? ???? DNA? ‘??? ??? ??’? ‘?? ??? ??’? ?? ?????? ????? ?? ??? ????.
???? ??? ?? kimgiza@donga.com