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??? ???? ???? ‘Strong Brand’ ??
?????????(KMAC, ?? ???)? ‘2018 ????? ?????’ ?? ??? 19? ????.
‘????? ?????’? ?? ???? ???? ???? ???, ???? ????? ???? ? ??? ??, ???, ??? ???? ?? ???? ?? ??? ????.
???? SNS? ??? ?????? ????? ??, ?? ???? ??? ??? ??? ???? ??? ?? ???? ??? ???? ??, ‘??? ??(Brand Recommendation)’? ??? ?????? ?? ??? ????? ???? ??? ???? ‘????’???? ??? ??? ???. ?? ‘??? ??’ ? ?????? ??? ???? ??? ???? ‘Strong Brand’? ??, ??? ?? ?? ????.
??, ?? ?? ?? ?????? ????? ????, ????????? ????? AXA????, ?? ????? ????, ??????? ????? KT, AI??? ????? KT ????? ?? 1?? ????.