[??? ????]<5·?>??? ???? ??? ??
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?????????? ??? ?? ???????(CRM)? ???? ITS? ???? ???(??)? ???????? ???. ????? ? ???? ??? ??? ?????? ??? ??? ???? ?? ? ???. ????????? ??
???? ??? ???? ???? ??? ??? ?? ??? ???? ‘???? ???(CRM·Cause-Related Marketing)’? ? ????? ??? ?? ??. ?? ‘?? ??’?? ??? CRM? ??? ?????? ??? ???? ???? ???? ??? ?? ??? ??? ???? ????. ? ??? ?????? ??? ??? ????, ??? ???? ??? ??? ??? ???? ??? ??.
????? ??? ???? CRM? ???? ??? ?? ??. ??? ? ? ‘??(??)’ ???? ‘??? ??(??)’? ??? ????? ???? ?? ????.
??? CRM ????? ?? ???? ??? ??? ????? ? 23?2682?? ?. ???? ??? ??? ????? ?? ???? ????, ??? ???? ???? ?? ???.
3??(3D) ???? ‘????’(??? ????? ??) ????? ITS? ? 5? ???????????? ??????? ?? ‘?? ??? ??? ??? CRM’? ???? ??. ITS? ???? ??? ‘?? ???’? ??? ??? ?? 4000?? ????? ????. ??? ??? ??? ? ????? ????.
?????????? ?? CRM? ??? ??? ?? ??? ??? 2013? 1??? ??? ??? ? 74?. ??? ??? 46? ?? ???. ?????????? ‘???? CRM ??’? ??? ???? ??? ??? ????? ???? ?????? ??? ????.
???? CRM? ???? ?? ??? ????????? ?????? ?????(02-6262-3155)? ?? ??? ?? ??? ?????? ‘???? ??’? ?? ? ??. ?? ?? ???? ????? ??? ??? ??? ?? ?? ??.