[2013 ???? ??? ??]??百 15? ?? 1?… ???? ‘???’ ????? ??

?????????… ??? 1?1000? ??

‘?? ???’ ‘??? ???’ ‘???’.

?????????(KMAC)? 3? ??? ‘2013 ????? ??? ??(K-BPI)’ ?? ??? ??? ???. K-BPI? 1998? KMAC? ?? ??? ??? ??? ?? ???, ?? ????? ???? ?? ? ???, ??? ???? ???? ???. ??? 200? ??? ?? ?? ? 6? ??? ??? 1?1000?? ???? ??? ????.

?? ???? ??? ??? ??(CSR)? ?? ??? ???? ????? ?? ??? ???? ??? ??? ?????? ??? ????? ?? ???. ?? ? ??? ?? ?? ? ??? ? ???? ????? ????. ? ?? 1? ???? ??? ?? ??? ?? ???? 20?? ????. ?? 3?? ?? ?? ???.

?? KMAC? 1999? ??? ??? ?? ?? 1?? ??? ?? ???? 23?? ???. ??? KMAC ??????? “1? ???? ??? ????(cash cow·?????)?? ??? ??? ????? ??? ?? ????? ??? ? ??? ???”? ???.

○ ?? ???? ????? ??

6? ?? K-BPI 1?? ??? ‘??’(??)? ?? ????? ????? ?? ??? ??? ???? ??. ??? ????? ??? ????? ????? ???? ???? ??? ? ??? 2%? ????.

11? ?? K-BPI 1?? ??? ‘???’(??? ??? ???)? 2003? ‘1% ????’? ???? ????? ??? ??? ????? ??? ? ??? ????? ???.

?? ??? ?? ??? ????? ????? ???? ?? ??? ‘???’? ?? ??? ??? ???. KMAC ?? “???(???? ??? ???? ??? ??)? ???? ?? ??? ??? ?? ???? ????? ??? ???? ??? ???? ??”? “?? ?????? ???? ???? ??”??? ????.

○ ??? ???? ??

?? ? ???? ???? ??? ??? ???? ??? ??? ?? ?? ???. ??? ‘???’(???) ‘????’(????) ‘??? ??’(?? ?? ???) ? 15? ???? 1?? ????. ??? CJ? ?? 8?, SK? LG, ??? ? 7? ???? 1? ???? ??? ??? ????. KMAC? “?? ??? ????? ???? ?????, ??? ?????? ????? ?? ???? ???? ???? ???? ????? ???? ??”? ????.

‘???’? ???? ???? ?? ??? ????? ???? ???? ??? ??. ??????? ‘????’(?? ???) ‘???’(?? ?????) ? 6? ????, ?????? ‘???’(???) ‘??’(? ???) ? 4? ????, LG??? ‘??’(?????) ‘??’(???) ? 3? ???? 1? ???? ????.

KMAC ?? “?? ???? ??? ??, ??? ? ?? ????? ??? ? ??? ???? ??? ????”? “????? ???? ????? ???? ?? ??? ??? ??? ??? ???? ?? ?? ??? ??? ??? ??? ??”? ????.

○ ?? ?? ??, ???

?? ??? ?????? ???? ??? ??? ?????? ??? ??? ??? ??? ?? ??. ?? ??? ???? ?? ‘??????’(?? ????) ‘??’(??) ‘???’(??) ‘????001’(????) ‘??’(??? ????) ? 20? ???? ?? 1?? ??? ??? ??? ???. ?? 1?? ?? ???? 2011??? ?? 196? ??? ? 10?(5.1%), ???? 188? ? 13?(6.9%)??.

KMAC? “?? 1? ???? ??? ??? ??? ?? ??? ??”? “??? ??? ???? ????? ?? 3?, ??? 10? ?? ????? ??? ? ???? ????”? ????.

○ SK???, ???, ???? 15? ?? 1?

?? ????? 23? ???? 15? ?? ??? ?? 1? ??? ???. ??? ????? ‘??’(?? ? ?? ????) ‘?? XQ’(????) ‘???’(?? ??) ‘SK???’(???), ??? ????? ‘???? ???’(??? ???) ‘???’(???) ‘??’(?????) ‘???R’(??? ??), ???? ????? ‘???’(????) ‘???’(???) ‘????’(????) ‘KB????’(??) ?? KMAC? ??? ??? ?? ?? 1?? ????.

‘??’(???) ‘?????’(??) ‘?????’(???) ‘??’(?????) ‘???? ???’(?????) ?? 14?? 1?? ???.

??? ?? yhkang@donga.com