‘??? ???’ ??, ??? ??

■ ??? ??? ?? ???

‘? ?’ ?? ? ??? PPL ??
‘??’ ????? ??? ???
‘???’ ??? 1? ??? ??

20? ?? ???? ????? ???? ????? ???? 25? ???.

???? ?? ???? ?? ??? SBS ‘??? ???’. ???? 3???? ????? ?·??? ?? ??? ?? 20?? ???? ??????.

3?21? ? ?, ? ?? ??? ? ????? MBC ‘? ? ???’? ???? ???. ? ???? ‘? ? ???’? 16.2%(?? AGB???????? ??)? ????, ‘??? ???’? 9.8%, KBS 2TV ‘??? ??’? 7.7%? ????. ???? ???? ???? ??? ????.

‘? ?’? ???? ???? ?? ???? ??? ???? ?? ??? ???? ???? ?? ????? ???? ?????. ???? ?????? ?? ???? ???? ‘? ? ???’? ???? ????? ??.

??? ??? ??? ‘? ? ???’? ???? ????. ??? ?? ???? ??? ??? PPL(Product Placement)? ????? ??? ????. ? ??? ???? ‘??? ???’? ‘??? ??’? ?? ???? ??? ????.

?? ???? ???? ??? ‘??? ??’? 9? ?? 1?? ????. ?? ????? ???? ????? ???? ???. ???? ‘?? ??’? ???? ‘??(?? ??) ??’? ??? ???? ? ??? ??? ?? ??? ??.

??? ??? ?? ??? 23? ??? ?? ?? ??? ‘??? ??’? ???? ???? ? ? ???? ????. ?? ????? ‘??? ???’? ???. ‘??? ???’? ??? ? 14.8%? ?? ?? ???? 1?? ??? ???.

‘??? ???’? ??? ????. ???? ???? ???? ???? ?? 300?? ??? ???? 21??? ????? ??? ??? 1????? ???? ??? ?? ??? ?? MBC ‘?? ?? ?’? ??? ???? ????. ??? ??? ????? ???? ????? ??? ???? ???? ??? ?? ????? ????. ???, ???? ??? ??? ??? ????. ?? ???? ???, ‘??? 3??’ ???, ???, ???? ?? ???? ?????.

30???? ?? ?? ??? ??? ??? ?????? 3???? ????. MBC ‘??? ???’, KBS 2TV ‘???’, SBS ‘??’??, ?? ??? ‘??? ???’? 1? ??? ????? ??? ??? ??

??? ?? ricky337@donga.com ??? @ricky337