??? ?? 3? ? SBS? ???? ???? ? ??? ??? ?????? ??? ???? ?? ??? ????. ???? ????? SBS ‘?????’? ? ??. ???? SBS
??? ??3? ? SBS? ?? ??? ?????? ?? ??? ???? ?? ??? ????.
?????(??? ???)? 23? ??? ??? ‘?????? ??? ??? ??’? ?? 3?? ???? ??? ???? ? ??? ‘??? ???’? ?????. ??? ???? ???? ??? ? ?? ???? ??? ??? ????. ? ??? 0~1? ?? ??? ??? ???? ??.
SBS? ??????? 0.85? ???? ?? ???, MBC? KBS2? 0.83, KBS1? 0.78????. ??? ?? SBS? MBC ?? 0.77? ?? ???. ???? KBS1? 0.83, SBS? 0.80?? ????. ??? ??? 0.80 ???? ‘?? ??’ ????.
??3?? ??? ???????????KBS10.780.680.83KBS20.830.750.74MBC0.830.770.78SBS0.850.770.80????:?????
??3?? ?? ?? ???? ?? ??? 1?? ????? ???? ??(18.6%)-????(15.8%)-??????(14.2%)-???(13.3%)??.
???? ?? ??? ??? KBS1 ??(25.5%)-?????(16.2%)-????(15.8%), KBS2 ???(18.4%)-??????(16.4%)-????(13.5%), MBC ??(23.8%)-??????(17.7%)-???(13.2%), SBS ????(21.8%)-??????(14.3%)-???(13.2%) ????.
????? ??? 1993? ‘????? ???? ???? ?????’? ?? ??? ?? ??, ???, ??? ? 15??? ???.
?? ?? ? ?????? ??? ???? ???? ???? ???? ? ??? ???? ??. ???? “??? ???? ??? ???? ???? ?? ?? ? ??”?? “??? ??? ??? ??? ????? ???? ?? ????”? ???.
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