KBS? ???? ??. ???? ??? ????? ?? ????.
10?2??? 8??? ??? TNS ??????? ??? ???? ??? ??? KBS1 , KBS1 , KBS2 ????? ? ?? 2, 3, 4?? ????? ???? ?? ??? ?? ?. ??? ?????, ?????, ?? ????? ? ????? ??? ???? ?? 0.1~0.3%? ??? ???.
1?? ??? SBS ??? ? 0.2 ??? ??? ?? ???? ?? ? ?? 30%? ??? ???? ??? ????? ????? ??? ??? ???, ??? ?? ??? ??? ??? ???? ???? ???? ????? ??? ??? ???.
??? ???? ????? ???? ?? ??? KBS? ?? ?? ???? ??? KBS2? . ? ? ?? 30~50?? ???? ??? ?? ??? ? 10~20?? ???? ???? ?? ????? ???? ?? ?. MBC? SBS? ?? ????? ??? ???? ???? ??? ??? KBS?? ? ??? ?? ???? ?? ?????? ??.
?? ??? ?? ?? ???? ??? ??? ?? MBC ? KBS2 ? ?? 7, 8?? ??? ??? ???. ??? ????? ?? ?? ????, ?? ?????? ??? ??? ????? ???? ??? ??? ?? ???? ????.
??? vividros@donga.com
◆10?2?(?) - 10?8?(?) ???? ???? 10(?? 1,000??)
??
????
???
???
1
???? -SBS
30.9%
41.2
2
KBS1?????-KBS1
30.7%
47.6
3
????-KBS1
30.6%
45.7
4
?????-KBS2
30.3%
40.3
5
?????-MBC
28.0%
39.3
6
??????-SBS
26.2%
37.1
7
??? -MBC
23.3%
37.9
8
????????-MBC
20.6%
31.6
9
?? TV???? ???-KBS2
20.0%
30.2
10
???? ?????-KBS1
19.0%
34.9
???? TNS MEDIA KOREA