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?? 3? ?? ?????? 20????. ??? ??? ?? ????. ??? ?? ??? ??????….
? ?? ?? ???? ?? ????? ??? ? ??? ????. ??? ???????? ?? ???? ?? ??? ??? ??. ???? ?? ????. ??? ???.
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?? ?? ‘a(chǎn)nnoy(????, ???? ??)’?? ??? ???? ???? ? ??? ??? ?? ???? ???? ‘??? ??? ???? “?, ??!”?? ??? ??? ? ??? ??? ???? ?.
??? ??? ? ?????? ???. ? ???? ? ?? ?? ?? ???? ? 2800?? ??? ?? 3? ???????? ??????? 82?? ???.
? ?? “??????? 20? ?? ?? ??? 20?? ?? ??? ?? ????”?? “???? ???? ??? ??? 3?? ?? 2000?? ?? ??? ????? ??? ? ???”? ??.》
??? ????. ?? ??? ??? ?????? ??? ??? ? 1500? ???. ????? ?? ???? ?3 ?? ??? ??? 1100? ?, ?1, 2 ??? 220? ?, ?3 ??? ??? ??? 110? ???. ?? ??? ???? 31? ??(??? ??)? ????? ???? 3?? ??? ???? ??? ????.
??? ??? ??? ??? ?????. ?? ?? ???, ??? ??? ?? ?? ??? ????? ???. ??? ???? ???? ??? ??? ??? ? ? ?? ?? ??. ????? “???, ??????? ?? ????? ??? ??? ??? ???? ?? 3????? ?? ? ??”? ???.
??? ??????? 5??? ?? ?? ???? ???? ?3 ?????? ???? ?? ?? ??? ?? ??? ????. ??? ??? ???? ?? ??? ???? ?? ??? ?? ????? ??. ??? ?? ???? ?? ?? ?? ???? ????.
?????? ??? ??? ???? ???? ????? ?? ???? ??? ???? ?? ??? ???? ????. ??? ???? ? ??? ‘??’? ???, ??? ?? ???? ?? ????? ??? ?? ????? ??. ?? ??? ??? ??? ???? ?? ??? ???? ??? ??? ??? ???? ?????? ?????.
?? ?? ‘frustrate(?????, ?????)’?? ??? ?????, ?? ???? ??? ‘?? ?????’? ??. ?????? ??? ???? ????? ?? ?? ??? ????? ?? ????? “??, ?????!”?? ???? ???? ????? ???? ?. ??? ???? ????? ???? ?? ? ??? ?? ?? ?????.
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???? ??? ????? ??? ??? ??? ?? ??? ? ??? ???? ?? ???? ????.
?? ????? 1??? ?? 1?? ??? ??? ???, ?? ? 1～100?? ?? ? ?? ? 101～200?? ??? ???. ?? ????? ?? ??? ??? ?? ??? ?????.
???? ???? ???? ???????? ?????? ???? ?? ??? ??. ?? ? 1～100?? ???? ?? ?? 1～150?, ?? ?? 1～170?? ???? ???? ?? ???? ???. ???? ???? ??? ???? ??? ? ??? ??? ??? ?? ?? ? ??? 1, 2? ? ??? ??? ??? ??? ??? ?? ?? ????? ???? ??? ??? ? ??.
[??? ???] ?? ?, ??? ????!
?? ??? ??? ??? ??? ??? ?? ??? ???? ??? ???. 3??? ??? ??? ???? ?? ??? ??? ??, ?? ?? ????? ??? ???? ?? ?, ???? ?? ?? ???? ??? ????.
?? ?? ‘hungry(???)’?? ??? ????? ??? ??? ? ?, ?? ?? ?? ???? ??? ?? ??? ???, ?? ??? ??? ???? ???? ??? ?. ??? ?? ??? ??? ????? ?? ??? ?? ?? ??? ??? ?? ?? ??? ?? ???? ??? ? ? ????? ???. ? ?? ??? ?? ???? ??? ?? ?? ? ??? ? ??? ?? ??? ???? ????.
[?????] ??? ??? ????!
??, ????, ??? ????? ?? ??? ????? ??? ?? ?? ?? ? ?? ??????? ??? ????. ?? ???? ???? ‘ex’ ‘in’ ‘con’ ? ??? ?? ???? ???? ???? ?? ??. ?? ???? ???? ??? ?? ??? ???? ?? ????.
??? ???? ???? ???? ?? ??. ?? ?? ‘a(chǎn)chieve(????)’? ??? ??? ?? ‘ment’? ??? ??? ?? ‘??’?? ?? ??. ??, ??? ???? ??? ‘er’? ??? ‘???’? ?? ??? ??. ??????? ???? ?? ???? ??? ??? ?????? ??? ?? ??? ?? ? ??.
??? ?? erin@donga.com
▼2010??? ???????? ?????(???) 31? ??▼
(A), (B), (C)? ? ?? ??? ??? ?? ??? ?? ??? ???
Responses to survey questions are influenced by events, and we should consider this when reviewing the results of a survey. The reputation of an airline, for example, will be (A)damaged(??? ??) / recovered(?3 ??) if a survey is conducted just after a plane crash. A computer company lost its reputation in company surveys just after major news coverage about a defect in its products. On the positive side, surveys by a beverage company about its image showed very (B)hostile(?3 ??) / favorable(?3 ??) public attitudes just after its massive investment in the Olympics. Consequently, surveys should be conducted when the organization is not in the news or connected to a significant event that may influence public opinion. In neutral context, a more (C)valid(?1, 2 ??) / biased(?3 ??? ??) survey can be conducted about an organization’s reputation, products, or services.
(A) (B) (c)
① damaged …… hostile …… biased
② damaged …… hostile …… valid
③ damaged …… favorable …… valid
④ recovered …… hostile …… biased
⑤ recovered …… favorable …… valid
??? ③?. biased? ??? ??? ??? ???～???? 1, 2?? ???? ????.
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