[??]EBS vs SBS, ??? DMB ?? ‘???? ????’

?? 2005? 2? 27? 18? 34?

???: ?

???: ?

‘??? DMB ???, ?? ???? ?? ??’(EBS)

‘?? ??? ?? 2.3%? ??’(SBS)

3? ?? ??? ??? ?????????(DMB·Digital Multimedia Broadcasting) ??? ??? ??? ??? ??? SBS? EBS? ???? ??? ??? ???? ??? ???? ? ?? ??? ???? ??.

EBS? 24? ?? ??? DMB ??? ??? ?? ??? ?? ???? ????? ??? ????? ???.

1, 2? ??? ??? ??? 2000?? ???? ????? ?? ??? DMB? ?? ???? ? ???? 74.8%? ‘?? ??’ ???? ???? ?. ??? ?? ???? ??? ?? ‘DMB ?? ??? ?? ???? ???’? ?? ??? ‘??’? 78.6%? ?? ???, ??? ‘??’(75.2%)? ?? 3???. ???? ??? ????? ??? 31.6%? ?? ??? 2?? ??? ???(19.2%)? EBS? ????? ??? ???.

??? DMB ???? ?? EBS? ??? ??? ?? SBS? ?? ? ????? ?? ??? ?? ??? ?? ??? ????? ?? ??? ??? ????? ????.

SBS? 1? 16～59? ??? ?? 600?? ??? ?? ??? DMB? ????? ???? ???? ??? ????? 32.5%? ?? ??? ????(14.7%) ???(11%) ?? ??(7.5%)? ????? ???.

SBS? ????? ??? EBS? ??? “??? ?? ??? ??? ???? 2.3%? ????”? ????.

?????? 6?? ??? DMB ??? ? 3?? ?? ????? ??? ????. ? 3?? ?? ? KBS? MBC? ??? ??? ??? ????? ??? ? ?? ?? SBS? EBS? ??? ??? ??.

??? DMB ??? ??? (?? %)
SBS ??	??	EBS ??
??·??(32.5)	1	??(31.6)
??·??(14.7)	2	??·???(19.2)
???(11.0)	3	??·??(17.8)
??·??(7.5)	4	??(12.4)
??(7.0)	5	???(11.0)
??·??(6.3)	6	??·??(4.6)
???(4.7)	7	??·??(3.4)