[The Insight]
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? ??? ??? ??? ?? ??? ??? ??? ??. 6? ???? ????? ?? CGF ??? ??(The Consumer Goods Forum Global Summit)? ?? ??? ??? ??? ??? ?? ??? ??? ?? ??? ?? ?? ??? ???. ?? ???, P&G ? ??? ?? ??????? ???? ??? ?? ???? ??? ?? ??? ????.
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??? ?? ???? ???? ??? ?? ??? ??? ??? ?? ??. 7? 13? ?? ??????? ??? ??? ?? ?? ’??? ? ?? ???(FLY TO WORLD EXPO)‘? ?????. ?? ?? ???? ???? ??? ???? ?? ???? ?? ??? ?? ?? ??? ?? ????. ?? ?? ? ???? ?? ?? ??? ?? ???? ????. 6??? ?????????? ????? ??? ???? ?? ??? ???? ???? ?? ????? ?? ?????????(SNS) ??? ???? ??.
????? ????? ?? ???? ?? ???? ?? ??? ??? ??. ??? ??? ??? ?? ?? ??? ?? ?? ??? ?????, ?? ??? ??? ?? ??? ???? ???? ??. ???? ?????? ?? ???? ??? ?? ??? 2025??? ?? ??? ???? ???? ??. ?? ???? 20?? ?? ??? ? 159?? ?? ?? ????. ??GRS? ESG ?? ??? ?? ??? ???? ????. ??GRS? ?????? ??? ???? ???? ???? ???? ????.
Reduces Carbon Dioxide by 25 Percent
by increasing New and Renewable Energy
by increasing New and Renewable Energy
Lotte
Distribution Affiliates for Local Promotion, Hotel Affiliates for Overseas Promotion
Increases Sales of Recycled Plastic Products
On July 14, Lotte Corporation held its first “Value Creation Meeting” (VCM), a meeting of company presidents presided over by Chairman of Lotte Corporation Shin Dong-bin, in Busan, in order to actively support Busan‘s bid to win the World Expo 2030. At the meeting, Chairman Shin urged that “Everyone should make an effort to support the city’s bid to host the Expo.” He met with Busan Mayor Park Heong-joon to pledge his cooperation at the corporate level to help the city host the Expo.
An All-out Effort to Support
the Hosting of the Busan Expo
To provide systematic support to help Busan host the Expo, Lotte Corporation has founded the corporate “Lotte Group Expo Bid Support TFT,” led by two pillars of the corporation, Song Yong-deok and Lee Dong-wook, Co-Vice Chairman and Co-CEO of Lotte Corporation respectively. The TFT (Task Force Team) will provide active support to help Busan successfully host the Expo by taking full advantage of the corporation’s business infrastructures and networks in Korea and overseas. While the corporation‘s food distribution groups will take charge of domestic promotional activities, the hotel and chemicals groups are in charge of overseas activities. the Hosting of the Busan Expo
The food distribution affiliates plan to launch consumer-oriented promotional campaigns by utilizing the company’s media outlets installed in Lotte Department Stores, Lotte Marts, and Lotterias nationwide. They have released food products whose package designs include messages designed to support the hosting of the Expo and to spread the exciting news. The hotel and chemicals affiliates have activated the support of overseas consumers for the hosting of the Busan Expo. Lotte Hotel chains in Vietnam and the U.S. and Lotte Airport Duty-free Shops in the U.S., Japan, and Australia will serve as venues to announce the current status of Busan City and its preparations for hosting the Expo.
Chairman Shin has also actively participated in Lotte‘s global campaign to support the hosting of the Busan Expo. In June, he installed the Lotte booth at the CGF (Consumer Goods Forum) Global Summit held in Dublin, Republic of Ireland, and rolled out promotional campaigns targeting the management groups of consumer goods corporations. Chairman Shin also held business meetings with the chief executive officers of a number of multinational corporations, including PepsiCo and P&G, and urged them to support the international city of Busan.
On September 2, Shin attended the ground-breaking ceremony of the ThuThiemEco-Smart City Project in Vietnam, and informed the participants of Busan’s competence as the ideal venue for the Expo, urging them to support the city‘s hosting of the event. The corporation installed photo walls and showed promotional videos in many venues where events, meetings, and promotions were held to promote the Busan Expo. ’The Thu Thiem Eco-Smart City Project‘ is a large-scale project to develop a huge commercial complex, with a surface area of 680,000m2, in the Thu Thiem district of Hoh Chi Minh City. In the same vein, Lotte Group has consecutively opened the “Lotte-South Korea Brand Expo” in Germany and the U.S. to support the hosting of the Busan Expo.
Lotte Group took part in IFA 2022, the largest consumer electronics and home appliances in Europe, held in Germany for the first time on September 5 and 6, 2022, and operated the Lotte-South Korea Brand Expo. Furthermore, the corporation plans to open the Lotte-South Korea Brand Expo, in which more than 150 small and medium-sized firms in will participate, in Manhattan, New York City for two days from September 20.
’Booms up‘ the Launching of the Expo
via Sporting Events
To amplify the exciting mood surrounding the campaign to host the Expo, Busan City Government has organized various sporting events, one of the most notable events being the “Fly to the World” Expo held at the Busan Sajik Baseball Stadium on July 13. The Lotte Giants baseball team took the mound wearing camellia red uniforms emblazoned with special patches designed to support the hosting of the Busan Expo, and took part in autograph signing events for their fans. In June, Lotte installed the Busan Expo photo walls in the gallery plaza of the LPGA (Ladies Professional Golf Association) of the Korea Tour Lotte Open and staged proof-shot events on social media platforms. via Sporting Events
In preparation for South Korea to host the Expo, which will present the future direction of new technologies, Lotte Corporation has worked hard on its ESG (Environmental, Social, and Corporate Governance) activities. In May, Lotte Chemical reorganized the “Green Promise 2030” policy in accordance with its ESG vision and pledged to practice social values emphasizing circulation, coexistence, and Net Zero, green innovation. In order to practice carbon neutrality, the company plans to reduce its carbon emissions by 25 percent (as of 2019) by 2030 and achieve carbon neutrality by 2050 by improving energy efficiency, expanding its CCU (Carbon Capture and Utilization) applications, and introducing renewable green hydrogen energy. Moreover, by 2030, the company aims to increase recycling of its plastic products to 1 million tons, while systematically managing their effects and risks in the economic, environmental and social aspects of the entire process, from raw materials to sales and usage to disposal.
Meanwhile, Lotte Holdings and Lotte Property & Development HQ have made concerted efforts to improve the water quality of Seokchon Lake together with the Songpa District Office. The two companies have improved fundamental water quality by installing water purification systems that use environmentally-friendly techniques, as well as improving water turbidity and cleanliness by controlling the formation of green algae. The food division of Lotte Confectionery has decided to change all the delivery vehicles used by its stores nationwide to environmentally-friendly electric cars by 2025. The company has already introduced the first 20 cars in the metropolitan area and will introduce another 159 cars each yearly. As for Lotte GRS, it has introduced environmentally-friendly uniforms made from recycled PET bottles in collaboration with Lotte Chemical to practice EGS management.
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