[The Insight]
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Spreads the ‘Busan Wave’ to the World
with Digital Signages
with Digital Signages
LG
Vehicles with Expo Logo Runs Around in Downtown Paris
Invites High-Level Officials to Global Hyundai Motor Experience Centers
Puts forward Future Car Solutions such as Metamobility
LG Group is stepping forward to support the bid for the World Expo 2030 Busan by gathering the resources of its affiliates. LG‘s global affiliates with global business capabilities such as LG Electronics have launched a consultative body to engage in overseas lobbying activities. LG U+ and other affiliates are showing promotional videos to self-produced contents and VOD advertisements. They continue to show the promotional videos on the electronic boards and screens at key local and overseas sites, including the Times Square in New York and offline stores.
Bidding Activities Led by Global Affiliates
LG Electronics promoted bidding for Busan Expo in France, where the BIE General Assembly was held last month. It showed “The One and Only Busan” promotional video on a large electronic board near the Club House of the Evian Resort Golf Club in ¤vian-les-Bains, France, where the “LPGA Amundi Evian Championship” was held on July 21~24. LG Electronics’ executives and regional representatives from Europe also participated in the events to ask foreign leaders to support bid to host the Busan Expo.
Domestically, LG Electronics and other affiliates are working to secure support from major BIE member countries by inviting diplomats from their embassies in Korea to company events and exhibitions and performances. LG Group plans to include Expo promotional activities in future local and overseas events.
Promoting Busan Expo on Times Square
in New York
LG continues to show promotional videos for the Busan Expo at global landmarks and populated places like airports and baseball stadiums in foreign countries.in New York
For the month of February, LG showed “The Panoramic - Haeundae” on an electronic board at Times Square in New York and Piccadilly Square in London. The work of Lee Sang-won, a media artist, illustrated Haeundae beach in Busan with traditional Korean painting ink. The video begins with a scene of ink lines being drawn across the center of Korean paper Hwaseonji and leads to the waves and beaches of Haeundae and people who enjoy them. It ends by showing the phrase “The wave from BUSAN, KOREA.”
In June, LG showed a promotional video which had been shown at the presentation of candidate cities to the BIE General Assembly on the same electronic boards in New York and London. The video was also shown to the Korean people on large electronic boards at Gwanghwamun and City Hall in Seoul.
The video, produced by HSAd, features beautiful landscapes of Busan, including Haeundae, Gwangan Grand Bridge, BEXCO and Gamcheon Culture Village. It features ancient relics and dynamism of Busan, the latter illustrated by e-sports competitions, international conferences, and art performances.
The video was praised for vividly illustrating Busan‘s charm with six key words: ENERGY, ADVENTURE, DIVERSITY, BEAUTY, ART and YOU.
LG will be showing promotional videos on the large electronic boards at its major hubs and 14 outdoor advertising media outlets from July to the end of the year. They include the electronic boards at the entrance of Gimhae International Airport in Busan and inside Gimpo International Airport terminal that are frequented by global and local tourists. LG is also boosting the public atmosphere for the Expo bid by showing promotional videos on a large outdoor advertisement board in front of Grand Intercontinental Parnas Seoul where many people move around and the LG Twins’ electronic board in Jamsil Baseball Stadium in Seoul.
TV Commercials and Offline Stores
to Promote Expo Bid
TV commercials for products and services of LG Electronics and other affiliates include messages of support for the Expo bid. LG U+ and LG Hello Vision have been showing promotional videos on their IPTV and cable TV channels. They also plan to produce Expo bid promotional programs in conjunction with local governments to raise public awareness of the World Expo 2030.to Promote Expo Bid
LG Group is taking a full advantage of its offline stores. Stores of LG Electronics, LG H&H, and LG U+ plan to hang banners and provide promotional materials to customers. LG Electronics will also promote the Expo bid to customers by showing promotional videos on televisions displayed at the Best Shop stores. The World Expo 2030 Bid Promotion Headquarters of the Busan Metropolitan City says that 34.8 million people from around the world are expected to visit Busan if the city hosts the world fair. It will result in the creation of production worth 43 trillion won and 18 trillion won in values added.
LG Group will engage in active promotional activities to raise people‘s awareness of the Expo and boost the fervor for hosting the World Expo 2030, which are key elements of the on-site inspection of the BIE.
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