?????? ??? ??? ??? ?? ‘?????(Interbrand)’? ??? ‘2015 ??? 100? ???(Best Global Brands 2015)’?? ? 57? ??(6? 6000??)? ??? ??? ??? ???? ?? ?? 74?? ???? 5? ???.
2012? 87?? ???? ???? ??? 100? ???? ??? ???? ??? 83?? 4?? ???? 2014??? 9?? ??? 74?? ????. ??? ??? ??? ??? ???? 4? ?? 100? ???? ????.
?? ???? ??? ??? 54? ???? 5% ??? 57? ??? ??? ??? ????? ?? ‘??? ??’? ??? 2007?? 9? ??? ???? ?? 6? ??(530%) ??? ???.
???? ?? 2005??? ??? ??? ?? ? ??? ??? ?? ‘The Power to Surprise(??? ??? ?? ?)’? ??? ????? ???? ? ?? ?? ?????? ?? ????? ???? ???? ?? ????, ?????? ? ?????? ? ??? ????? ??? ??? ?? ??.
??? ???? “???? ??? ???? ???? ???? ??? ?? ??? ?? ??? 100? ???? ???? ??? ????”?, “???? ???? ????? ??? ???? ??? ???? ??? ???? ?? ??? ?? ?? ?? ?? ???? ??? ??? ?”??? ???.
????? ???? “???? ???? ????? ??? ??? ???? ??? ???, ??? ??, ??? ?? ???? ??? ??? ???”? “?? ??? SUV ???? ??? ?? ????? ??? ?? ??? ???”?? ???.
??? ???? ?? hoon149@donga.com
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