[??? ??]GS??, ?? ??? ? ‘??? ?????’

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?? 2015? 4? 28? 03? 00?

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GS??? “??(hard)??? ????? ???? ???(soft)? ???? ??”? ??? ??? ??? ?? ????? ??? ??? ??? ??.

GS???? ??? ?? ???? ??? ?????. 2006??? ???? ?? GS???? ‘??????’? ‘???? ???’? ??? ???? ?? ?? ??? ??? ?? ??? ??? ??? ? ?? ??? ???? ????? ??.

GS???? ?? ?? ??? 4F (Fair, Friendly, Fresh, Fun)? ???? ??? ? ??? ?? ??? ???? ???? ??? ??? ?? ??.

?? GS25? GS????? ?? ???? ??? ?? ???, ??? ???? ?? ? ??? ????? ?? ??? ??? ??? ??? ??? ????.

GS???? ‘??? ??(?? ?????)’? ????? ?? ??? ??? ??? ??. ?? ???? ??? ?? ??? ??? ‘??? ??(Design thinking)’? ????? ????? ??.

? GS??? ???? ???? ???? ?? ???, ??? ? ??? ??? ???? ???? ??? ???. ???? ??? ??? ?????? ?? ??? ??? ??? ? ???? ????? ?? ? ??? ?????.

GS??? ??????? ?? ???? ? ?? ???? ???? ???. GS??? ??? ‘??’ ???? ??? ??? ?? 2005??? ??? ???? ?? ???? ??? ‘???? ?? Value Innovation (????)’? ???? ??? ??? ?? ?? ??. GS??? ??? ??? 2007? ???? ?????? ???? ??? ??? ??? ????? ??? ? ??? ???.

???? 2008? GS??? ?? ??? ??? ?? 3? ??? ???? ??? ‘iF’? ‘?? ?’ ??? ??? ‘IDEA’? ??? ??? ??? ???? ??? 3? ??? ??? ??? ‘??? ??? ??’? ????.

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