4? ????????? ??? ?? ?????? ?? ‘??????’?? ? ??? ?????? ??????? “?? ???? ???? ?? ??? ??? ? ? ??”? “??? ??? ????? ?? ??? 30% ??? ????”? ???. ?? “???? ?? ????? ????? ?? ‘??? ????’? ????? ??”? ????? ??? ????? ????? ????.

??? USC ????? ‘??? ??(Brand Attachment)’??? ??? ??? ???? “??? ??? ??? ???? ?? ??? ?? ???? ?? ??? ???? ??? ???? ???? ????? ??? ????”? ????.

??? LG?? ????? ??????? ??? “?? ???? ??? ???? ?? ?????? ???? ??? ??? ?? ??? ???? ??? ?? ??”? “??? ???? ?? ?? ????? ??? ??, ??? ??? ????????? ???? ???? ??”? ???.

? ??? “??? ???? ???? ????? ??? ?? ??? ???? ?? ??? ???”? “LG??? ?? ??? ??? ??? ???? ? ??? ????? ??? ?? ??? ???? ?????? ???”? ????.

?? ?? ??? ???? ??? ???? ??? ???? ???? ???. ??? ???? ??? ??? LG?? ??? ?? ????? ?? ? ? 20?? ???? ???. ? MBC???? ??? ????? ‘????’ ??? ??????? ???.

????? hcs@donga.com