??? ?? ??, ?????·???

???
?? 2020? 12? 21? 14? 19?

???: ?

???: ?

?? ??? ??, '??????'·'??? ??'

??? ?? ??? ?? ?? ‘?????’(BTS)? ????? ???? ???.

21? ????? ??(?? ??) ? 13? ?? 5100?? ???? ?? ??? ???? ???? ??·?? ? ?? ???? ??? ? ??? ??(????) ??, 30? ??(13~39?)??? ?????(BTS)? 39.2%? ??, 40? ????? ???? 36.9%? ??? ?? 1?? ????.

2013? ??? ?????? ??? ???? ??? ????? ???? ??? ??? ???? ??. ?? 8? ??? ? ?? ??? ?? ‘??????(Dynamite)’? ?? ??? ?? ?? ?? ‘?100’ 1?, ?? ??? ??? ?? ?? ?? ‘??? ?? ?(Life Goes On)’? ?? ?? 1?? ????.

?? 1?? ?? ??? ‘?63? ??? ???’ ??? ?? ???, ?? ?? ??? ?? ‘??? ?????’?? ????. ???? ‘??? ??’??? 2018??? 3?? 1??.

30? ???? ??? ?? 2?? ???(21.1%)?. 2008? ??? ?? ??? ??? ?? ???? ??? ??? ???? ???????. 2011??? ?? ‘??? ??’ 10??? ???? 2014?? 2017? 1?? ???. ??? ????? ???? ????? ??? ??? ?? ‘??’? ?? ??? ???.

3?? ????(13.6%), 4? ???(10.8%), 5? ????(7.8%), 6? ??(7.7%), 7? ??(5.7%), 8? ????(4.8%), 9? ??(4.3%), ??? ??(4.1%)? 10??.

30? ???? ?? 10? ? 2.0% ?? ??? ??·??? ???(4.0%), ???, ????(?? 3.9%), ???(3.2%), ??(3.0%), ???(2.9%), ???(2.7%), ??(2.6%), ???(2.5%), ???(2.3%), ???(2.0%)?? ? 11???.

40? ?? 1?? ???

40? ??? 1?? ?? ???? 2016? ??, ?? TV?? ??? ???? ‘?????’ ???? ?? ??? ??. ?? 4? ??? ??? ‘?? ?? ???’, ??? ?? ‘???(HERO)’? ????.

40? ???? ??? ?? 2?? ‘?????’ ???? ??(27.3%)??. 2007? ??? ?? ??·??· ?????? ?? ??? ??? ?? ?? ???? ?? ???? ??. ‘?????’?? ?? ‘??? ??’, ‘???’ ? ??? ‘?? ? ??? ??’? ???? ???? ???? ???.

3?? KBS ?? ?? ???? ??? ??? ??? ???(17.2%)? ????. 4? ???(12.8%), 5? ??(12.1%), ?? 6? ???·???(?? 10.4%), 8? ???(10.0%), 9?? ?? ‘????’ ??? ???(8.6%)?? ?????(8.3%)? 10??.

40? ???? ?? 10? ? 2.0% ?? ??? ??·??? ???(7.4%), ???(4.8%), ??(4.0%), ???(3.6%), ???(3.2%), ???(3.1%), ???(2.7%), ???(2.6%), ????(2.0%)?? ? 9???.

?? ???? ????, 10?? ?? ?? 10???? ??? ??? ???, 20??? ???? ?? 2?? ????. 30???? 5?, 40???? 8?, 50?? 60? ????? ??? ??? ???.

????? “??? ‘????’?? ??? ??? ??? ?? ‘?? ????’? ‘?????’? ??? ????? ??? ???, ?? ‘?????’? ?? ??? ??? ??? ??? ??? ??”? ????.

?????? ??? ????, ???? ??? K? ??? ???? ??. ?? ??? ????? ???? 10??? 58.3%, 20? 38.0%, 30? 28.8%, 40???? 18.7%? ???? ?? ????? ??? ??? ????.

????? 10???? ???? ?? 8.8%→?? 23.0%?, 20???? 5.9%→14.8%? ????. ??? ??? ???? ???? ?? ??? ?? ?? ?? 10?(15.9%→20.2%)? 20?(18.2%→25.0%) ???? ????.

?? ??? ??…‘??????’ ‘??? ??’

?? ?? ????? ?? ???? ? ?? ???? ?? ??(3??? ????) ??, 30? ????? ?????? ‘??????(Dynamite)’(19.6%), 40? ????? ??? ‘??? ??’(12.8%)? ?? ?? ??? ??? ???.

30? ???? ‘??????’ ? 10??? ? ?? ???? ‘??’(7.6%), ??? ‘???’(5.8%)? ?? ‘????’(??, 5.0%), ‘??? ??(Lovesick girls)’(????, 3.9%), ‘?? ?? ???’(???, 3.7%), ‘????’(??), ‘?? ??? ?? ?’(?????)(?? 3.4%), ‘?? ? ??? ?’(????, 3.2%), ‘???’(??, 3.1%) ???.

40? ???? ‘??? ??’ ? 10??? ? ?? ???? ‘?? ?? ???’(10.1%), ‘???’(??, 9.5%), ‘???!’(???, 8.8%), ‘?????’(??, 6.3%), ‘????’(???, 5.9%), ‘????’(??, 5.5%), ‘??’(???, 5.3%), ‘?? 60? ??? ???’(???, 5.2%), ‘??? ??’(???, 4.7%) ???.

2007??? 2014???? ??? ?? 10??? ????? ?????? ??. 2015??? 2017???? ?? ? ?, 2018?? ? ?, 2019? ?? ?? ?? ?????. ???? 30? ??? 40? ???? ?? ????? ?? ??? ????, 2020? 40? ?? ??? 10?? ??? ??????.

?? ???? ??? ??? ??? ? ???? ???? ??? ???. ???? 2010? ??? ‘??’? 2016? 5?, 2017? 4?, 2019? ?? 6?? ???, ???? 2012? ??? ‘? ??? ???’? 2015? 2?? ???.

?????? ????, ?? ????? ?? ???? ????? ? ? ?? ???? ???? ??. ??? 2013? ??? ‘???’? ?? 4?, ???? 2014??? 6?? ???? ???? ‘? ?? ??’(2015? ??-3?, 2016? 4?), ?????? ‘DNA’(2017? ??-6?, 2018? 6?)? ‘??’(2017? ??, 2019? 6?)? ?? ??.

????? ?? ?? ???? ???, ???? ??? ??? ???? ???? ????. ‘????K’(Mnet, 2009~2016)?? ‘K???’(SBS, 2011~2017), ‘??? ??’(KBS2, 2012~), ‘????’(MBC, 2015~) ?? ?? ?? ?? ??? ????? ???.

????? “?? ???? ?? ?????? ?? ???? ?? ??? ?? ?? ?? ?? ? ??, ???·???·???, ????·???? ?? ? ?? ???? ???? ??(新舊)? ??? ??? ? ???? ??”? ????.

????? 2007??? ?? ? ??? ?? ? ?? ‘??? ??’? ????. ????? 13~59?? ????? ????? ??? ?? 60? ??? ????. ???? ??? ??? ??? ?? ?? ??? ?? ???? ?? ??? ??? ???? ????.

??, 13~59? ???? ???? ?? ??? 30? ??(13~39?)? 40? ????? ???(二元化)??. ?? ????? ?? ? ?? ??? ??? ???, ??·?? ????? ? ????.

????? “30? ??? ??? ??? K? ?? ??? ???? ???? ?? ?? ???? ?????(→ ??70), 40? ??? ????”?? “2020? ?? ? 13? ?? ?? ???? 30? ??? 40%, 40? ??? 60%? ???? ?? ??? ??? ? ?? ?”??? ????.

?? ????? 1? 7? 2~22?, 2? 9? 17?~10? 20?, 3? 11? 5~29?? ???. ? 13~39? 2401?, 40? ?? 2,699? ? ? 5100???. ????? 95% ?????? ? 13~39? ±2.0???, 40? ?? ±1.9????. 1?8206?? ??, 5100?? ??? ???? 28%? ????.

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