［???］???? ＴＶ ?? ??…ＰＣ? ??

?? 1997? 1? 29? 20? 18?

???: ?

[申然琇??] ???? ??? ???? ?(勢) ??? ?? 5??? ??? ??? ??? ??? ??? ??? ??? ???. TV??? ????? ?????????(MSK)? ?? ??92～96? ?????? ???? ??? ?? 92? ?????(TV? ?? ??? ?? ??? ?? ??)? MBC? 35%? ?? ?? KBS1? 17%? ?? ?? MBC? ??? ?????. ??? ??? ??? KBS1? 27%, MBC? 24%? ???? KBS2 SBS? ?? 24%? ??? ?????? 「??? ??????」? ????? ????. ? ?????? TV? ?? ??? ???? ??? ?? ?? ??? ????. ????? ????? ?? 92? 44.9%?? 95? 48.6%?? ????? 96??? 45.4%? ???. MSK 愼海珍(???)??? 『????? ??? ??????? ??? ????? TV? ?? ??? ?????? ???? ??? ?? ????? ????? ???? ?』??? ????. ?? ????? ?? TV??? ? ??? ????? ??????? ???? ???? ???? ????. MSK? ??? 11? ???? 1??? ???? ????? ?? ??? ???? ?? TV? ???? ??? ????? ??? ???? ???. ??? 95? 91.1%?? 96? 93.4%?, ???? 77.4%?? 79.1%? ????? ???? ?? TV? ??? ??? 95? 84.9%?? 96? 69.7%? 1???? 15%??? ?? ???. ??? ????? 50???? ???? 3??36?, 30?? 2??28?, 10,20?? 1??40???? ???? TV????? ???. ?????? ??? ?8～9?? 1??? ?? ???? ???? ??? ?9～10?? ??8～9?? ???? ?? ???. ??????? ??? ???? ?? ????(17.8) ???(16.0) ??(12.3) ???(11.6) ? ??(10.6%) ????(96?). ?? 95??? ??? ???TV? ????? 95? 2.6%?? ??? 6.8%? ????. ??? ???TV? ???? ???? ??? ????? 14%???.