?? OTT ??? 79.2%…40~60? ??? ???
?? OTT ??? 60% ??…??? ??? ??
????
40? ??? ?????????(OTT) ???? ??? ????? ?? ?? OTT ???? 80%? ??? ??? ????.
???????(???)? ??????????? 30? ??? ‘2024 ???? ??????’ ??? ??? ?? ?? OTT ???? 79.2%? ????. 2022? 72.0%, 2023? 77.0% ?? ???? ?? ???? ???.
?? OTT ???? ????? ???? ??? 10?~30?? OTT ???? 90%? ????? ????, 40? ??? ???? ??? ???? ?? ???? ???. 40? ???? 90.7%? ????, 50?? 85.9%, 60? 66.7%, 70? ??? 27.1%? ????.
?? ???? OTT ??? ??? ??(70.7%)? OTT ???? ????(54.3%)????, ?? ??(58.1%)? ??? ?? ??? ? ??? ????.
?? ??? ??? ?? OTT ???? 60%? ????. 2022? 55.9%?? 2023? 57.0%, 2024? 59.9%? ?? ????. ?? ??? OTT ???? ??? ???? ???? ? ?? ???? 18.2%? ???? ?? ??? ????. ??? ???? 30??? ?? ?? ?????, ??? ??? ??? ? 64.5%? ???? ????? ?? ??? ????.
?? ???? ???? ????? ???? ?? ??? ????. ???? ?? ?? ??? 91.9%? ???? ???? ???, 1? ??? ???? ???? ?? ?? ???? ???? ?? ?? 83.4%? ???? ????.
???? ?????? ??, ???TV(IPTV) ???? ?? ?? ?? ?????, ?????? ???? ????? ? ??? ????. ??, VOD ??? ??? ?? ??? ????.
OTT ??? ??? ??? ??? ?? ???? ??? ????, OTT, VOD ??? ?? ?? ???? ??? ??? ??? ????.
?? ???? ??? ?? ????? ????? ???? 86.5%? ?? ?? ??? ??, ???? ??? 45.2%? ????.
?? ????? TV? ???? ??? ?? ???? ?? ??? ????. ? 5? ?? TV ????? 69.1%? ?? ?? ??? ??, ? 5? ?? ???? ????? 92.2%? ?? ?? ???.
????? ?? ? 5? ?? ???? ?? ????? ??(41.8%), OTT(39.4%), ??? ????(26.2%) ????.
??????? ?? ??? ?? ???? ????? 75.3%? ??(70.0%) ?? 5.3%p ??? ??, TV? 22.6%? ??(27.2%) ?? 4.6%p ??? ? 3.3? ???? ??? ??? ??? ????.
????? ?? ??? ???? ??? 10~30?? 90% ??, 40~50???? 80% ??????, 60? ????? ??? ?? ?? ????? ???? ????? ???? ??? ????.
?? TV ???? ???? ???, ????? ????? ?????? ????? ???? ??? ????? ???? ??. ?? ??? TV ???? 94.9%? ??(95.3%) ?? ?? ?????, 1? ??? TV ???? 88.9%? ?? ??(94.9%)? ??? ???, ???? ???? TV ???? ???.
???? ???? 95.3%? ??(94.8%) ?? 0.5%p ?? ???, 70? ???? ?? ?? 6.5%p ????. ??, ????? ???? ???? ????.
??, ?? ??????? ??? 17? ????? ????? ??? ??? 5645??? ???? 13? ?? ?? 8316?? ???? ???? ????.
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