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KCCI launches private committee for all-out efforts
Engaging in PR activities with Paris Office as hub
KCCI to seek new business opportunities along with Expo bid campaign

The Korea Chamber of Commerce and Industry (KCCI) is focusing all capabilities on preparing for the World Expo 2030 inspection, which will begin on April 2. South Korea will be the third country to be inspected, following Saudi Arabi’s inspection that began on March 6 and Ukraine’s on March 20. As Ukraine, which was expected to struggle to be even qualified as a candidate country due to the ongoing war, makes active efforts to host the expo, competition is heating up.

Bureau International des Expositions (BIE) inspection reports will be written based on an in-depth assessment of candidate countries’ hosting capabilities, preparedness, etc. and sent out to all 171 member countries of the bureau as base materials for a vote to select a hosting country in November. The business sector will host events inviting the inspection team and share their opinions and expectations on the expo to help with the evaluation of Busan Metropolitan City.

The Korea Chamber of Commerce and Industry (KCCI) has been offering proactive support along with CEOs of major conglomerates since it launched the private committee in June last year. The institution designated which countries each of the 10 major groups in South Korea will focus on in consideration of their business relationships with BIE member countries, influence, etc. and is organizing intensive activities to help win the expo bid.

The KCCI visited 75 countries by January thanks to the utilization of the network and personal connections pre-built by CEOs of groups and called for support for the World Expo 2030 Busan. In total, there were 263 meetings with relevant officials from 104 countries, including those with visitors to South Korea. In addition, it also set up a private committee in Paris, which is used as a base for local private-public activities to host the expo, including events that invited the representatives of BIE member countries in France.

Under the leadership of the KCCI, South Korean companies are utilizing corporate infrastructure, such as billboards, product advertisements, distribution channels, and sports teams, in the airports and urban centers of 20 foreign countries and 24 locations in South Korea to make active PR efforts. Such activities generate tangible and intangible effects, including new business opportunities and supply chain identification, for the companies. For example, cooperation with Kyrgyzstan on rare-earth elements and with Azerbaijan in the defense industry is strengthening. “Externally, we implanted a positive image of the South Korean government and companies working as ‘one team’ as in the cases of activities to host the Olympics and World Cup,” said an official of the KCCI. “We are also meeting with the government leaders of countries to use it as an opportunity to introduce South Korean companies, technologies, and new businesses.”
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Park Hyeon-ik beepark@donga.com '>