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Samsung chairman engages in global activities for Expo bid
In Mexico and Netherlands visits, Lee calls for support for
Promotional videos presented at major landmarks

Samsung Electronics is utilizing its global capabilities to actively participate in activities to help Busan win the bid for the World Expo 203 0. Executive Chairman Lee Jae-yong and top executives are touring around the world to meet with the relevant officials of the Bureau International des Expositions (BIE) member countries to support South Korea’s hosting efforts. The company is also a member of the Bid Committee for World Expo 2030 Busan.
During his visit to Latin America in September last year, Executive Chairman Lee inspected the company’s local businesses and also met with Mexican President Andres Manuel Lopez Obrador and Panamanian President Laurentino Cortizo to call for their support for the World Expo 2030 Busan.

In June 2022, the executive chairman met with Dutch Prime Minister Mark Rutte in the Netherlands to ask for his support. “The World Expo 2030 Busan will be a great opportunity to promote the next-generation semiconductor technologies led by South Korea and the Netherlands to the world,” Lee said during his meeting with the prime minister. Samsung’s executive chairman also explained that the World Expo 2030 Busan would be a venue to propose a vision and innovative technologies for the better future of humanity and stressed that Busan is an optimal location to host the event.

Samsung Electronics Vice Chairman Han Jong-hee is also meeting government officials to ask for their support for the World Expo 2030 Busan during his overseas business trips to inspect the company’s local businesses. He met with German Economy Minister and Vice Chancellor Robert Habeck in Berlin on February 27 (local time). “The World Expo 2030 Busan will serve as a platform to discuss how the world can achieve joint growth,” Han said, calling for the German vice-chancellor’s support.

Other executives of Samsung Electronics are promoting the company’s innovative technologies and social contributions and asking for cooperation to host the expo in Busan. Samsung CEO and MX (Mobile eXperience) Division Chief Roh Tae-moon met with the Vietnamese Prime Minister and Panamanian First Lady, and Samsung Electronics’ Business Support Office Chief Park Hak-gyu had meetings with senior officials of East Timor, Laos, Nepal, Cambodia, and Kazakhstan.
Along with the Bid Committee for the World Expo 2030 Busan, Samsung Electronics is displaying videos to promote the World Expo 2030 Busan on large LED billboards in major landmarks across the world, including Piccadilly Circus in London and Entertainment Building in Hong Kong. The company also recently began to showcase the PR videos on billboards in other key locations, including Plaza del Callao in Madrid and Stureplan square in Stockholm.

The PR videos, which can also be watched on the official website and YouTube channel of the World Expo 2030 Busan, explain how well-fitted Busan is for hosting the expo with lyrical and sophisticated narration. Samsung Electronics expects the videos to garner attention from people around the world and raise awareness of Busan to encourage support for hosting the expo in the city.

Samsung Electronics also actively promoted the World Expo 2030 Busan with billboards and videos in many forms at large-scale exhibitions attended by global consumers and businesspeople, including IFA 2022, Europe’s biggest home appliance exhibition held in Berlin, and MWC 2023 in Barcelona.
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