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Ways to support Expo bid are discussed at CEO workshop
Calls for support from French political and business sectors
Banners promoting Busan Expo bid placed in LG stores

LG Group is actively supporting the bid for the World Expo 2030 Busan by mobilizing its affiliates and executives.

A consultative group set up by LG’s affiliates with global business capabilities is meeting with key foreign figures for discussions and accompanying a joint private-public delegation’s visits to overseas countries to support PR activities. The group is also running billboard ads by displaying PR videos for the World Expo 2030 Busan in major overseas and domestic landmarks, including Times Square in New York.

LG Group is also actively utilizing the capabilities of its B2C affiliates to boost domestic interest in the expo. LG Electronics, LG Household & Health Care, and LG Uplus placed banners and PR materials within their stores across the country to promote the expo to visiting customers. LG Electronics is also playing PR videos on TVs displayed in its Best Shop stores to promote the importance of hosting the expo in Busan to its customers.

Chairperson Koo Kwang-mo is providing enthusiastic support for the expo. LG discussed how to support the bid for the Busan Expo at a workshop of its presidents in September last year. LG Group’s top management team decided to provide continuous support for the expo as it is a large event with national importance.

In October last year right after the workshop, Chairperson Koo paid a courtesy visit to Polish Prime Minister Mateusz Morawiecki and asked for his support for the World Expo 2030 Busan. “I expect Busan to become a venue of communication for new hopes and future, which is the goal of the World Expo,” said Koo.

The head of LG Group’s Management Support Division and President Ha Beom-Jong attended the National Day event hosted by the Korean Embassy in France in Paris on October 18 last year (local time). The event was attended by over 70 ambassadors of the Bureau International des Expositions (BIE) member countries residing in Paris and over 500 key figures from South Korea and France from various sectors. “The world is getting close to the point of great transformation in many areas, and businesses are developing ways to co-exist with future generations and make contributions to society,” said Ha. “As the World Expo has always led the world with the future-oriented zeitgeist, I expect the World Expo 2030 Busan to propose future goals for businesses.”

LG Electronics invited key figures in cooperative relationships with the BIE to the new building of its French Office in October last year to promote the expo. The event was attended by Mayor of Courbevoie Jacques Kossowski, a city council member in Courbevoie Cedric Flavien, Deputy Director General of the Hauts-de-Seine Chamber of Commerce and Industry William Prost, and other prominent figures in the political and business circles. The South Korean company emphasized that Busan is an optimal city to host the World Expo 2030 and expressed determination to win the bid.

In September, Ambassadors to South Korea and foreign affairs officials of six major African countries – Ethiopia, Tanzania, Sudan, Kenya, Rwanda, and Angola – were invited and asked to provide support for the expo. The event held at LG Sciencepark in Magok-dong, Gangseo-gu, Seoul was also attended by LG Electronics CEO Cho Joo-wan and Yoon Seong-hyeok, planning department head of the Bid Committee for World Expo 2030 Busan, among other government officials.

“Busan is transitioning into a future-oriented environment-friendly smart city based on digital technologies,” said CEO Cho. “As it is an optimal city to design a new future for humanity, which will be realized through the World Expo 2030, I ask for support and interest from the ambassadors who are here today.”
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Park Hyeon-ik beepark@donga.com '>