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????? ??? ‘?? ???(With POSCO)’ ?????? ??? ‘2030?? ???’? ??? ???? ???. ?????? ??? ?? ?? ????? ??? ??? ? ?? ???? ???? 2030 ?? ??? ??? ?????? ????. ??? ????? ??? ‘?2? ?????? ????(HyIS) 2022’ ????? ????? ?? ?? ???? ?? ??? ?? ?? ????.

???? ?? ?????, ?? ?????, ?? ??, ?? ??? ?? ? ?? ?? ??? ???? ??? ??? ???? ??? ?? ?? ????? ??? ??. ????????? ??? ?? ??????? ???? ?? ??? ??? ??? 2030 ?? ??? ??? ?????? ????. ??-?????? ?? 30?? ?? ? ?? ???? ????? ?? ????? 2030 ???? ??? ??? ?? ????. ?????? ?? ??? ? ?? ??? ??? ?? ???? ?? ??? ???? ??. ?????? ???????(BIE) ???? ?? ??? ??? ?? ?? ???? 100? ?? ?? ??? ?? ?? ??? ??? ?? ??? ??? ????. ?? ?? ??? ??, ???, ??? ?? ???? ??? ‘WORLD EXPO BUSAN with POSCO : ?????? 2030 ?? ????? ??? ?????’?? ??? ?? ??? ??? ???? ??. ???? ??? ??? ?? ???? ?? ? ??? ??? ??? 20230 ?? ??? ?? ??? ?????.

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Installs ads at bus stops in Mexico
Wrapping ads featured over 100 buses across Busan
Promotes Expo bid in collaboration with local universities

The top management team and all affiliates of POSCO Group are working together to host the World Expo 2030 Busan.

POSCO Chairman Choi Jung-woo discussed cooperation on the material business of secondary batteries and called for the Argentinian government’s support for the World Expo 2030 Busan during a meeting with Argentinian President Alberto Fernandez in March last year. POSCO Group also sent its expo delegations to its seven major trading partners – Indonesia, Vietnam, Thailand, Mexico, Argentina, Uzbekistan, and Chile – to communicate with those in political and business circles, asking for their support for the Busan expo.

The task force launched by POSCO Group in July last year is headed by Chairman Choi, and Vice Chairman Jeong Tak of POSCO International is serving as a member of the executive committee. Leaders of the group’s affiliates are also making utmost efforts for overseas communication and promotion.

The group installed ‘With POSCO’ bus stops in Mexico last year with messages promoting the World Expo 2030 Busan. The group also called for Mexican figures and war veterans’ support for the expo at an event inviting those who participated in the Korean War. Videos and banners promoting the expo were also set up at the Hydrogen Iron & Steel Making (HyIS) Forum 2022 held in Sweden last year.

POSCO is also meeting with ambassadors to South Korea of the countries where POSCO’s major overseas business sites are located, such as Argentina, Indonesia, Thailand, and Vietnam, to ask for their support. POSCO International is focusing on Uzbekistan where its overseas corporation is located and attended events hosted by state governments to call for support for the World Expo 2030 Busan. The company continued communication with local relevant officials regarding the expo at an event celebrating the 30th anniversary of the establishment of diplomatic relations between South Korea and Uzbekistan, as well as at local events to attract investment. POSCO E&C is also making promotional efforts in Chile where it is operating power plants and mining businesses.

POSCO plans to wrap over 100 buses traveling major routes in Busan with messages promoting the Busan expo in preparation for the Bureau International des Expositions (BIE) inspection team’s visit to the city. The sides and back of the buses traveling through major locations in Busan – Seomyeon, Haeundae, and Busan station – will feature lettering that says ‘WORLD EXPO BUSAN with POSCO: POSCO Group supports the bid for the World Expo 2030.’ The group is also considering other promotional efforts through various channels, such as collaborating with local universities in Busan.

In addition, POSCO is currently making various promotional efforts in South Korea. The group’s advertisements supporting the World Expo 2030 Busan are displayed on billboards at Pohang and Suncheon stations and tablets within KTX trains. Expo-related promotional materials are also kept at the POSCO Museum, POSCO History Museum, and Welcome Center of POSCO’s cultural complex, Park1538.

The players of South Korea’s major professional football clubs, the Pohang Steelers and Jeonnam Dragons, are wearing patches promoting the Busan Expo on their uniforms. In addition, the group is also utilizing its infrastructure by displaying advertisements promoting the expo on the billboards on football fields to boost people’s interest in the expo. Executives and staff members of POSCO Group are also using a phrase supporting the Expo bid and the expo emblem in their email signatures. The emblem is also added to their business cards to express the group’s support for the Expo to its domestic and overseas business partners.
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Lee Geon-hyeok gun@donga.com '>