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Presents video for Expo Busan bid at 2022 Fireworks Festival
Promotion brochures distributed to business sites of Hanwha affiliates
Billboards display messages rooting for Expo bid

Hanwha Group began PR activities for the World Expo 2030 Busan in July last year by distributing promotional materials for the expo and utilizing digital signage with messages rooting for the expo at all business sites of its affiliates with touch points with general consumers and high levels of brand recognition, such as Aqua Planet, Galleria Department Store, and Hanwha Hotels & Resorts. Its professional baseball team Hanwha Eagles also participated in PR activities. The athletes of the team have been wearing patches rooting for Busan to win the expo bid on their uniforms since August last year. Promotional videos for the expo were frequently played on a billboard in the team’s home stadium, Hanwha Life Eagles Park.

Hanwha Group also played a video promoting the World Expo 2030 Busan at the Seoul International Fireworks Festival 2022 held in October last year and carried out activities to boost people’s interest and support in the expo bid. The group estimated that the video was viewed by over 0.75 million people, given that over 1.05 million people were attracted to the festival. Hanwha also conducted activities to support the Expo by playing an introduction video in cooperation with Busan Metropolitan City at the Busan International Fireworks Festival held in November last year in Busan.

Hanwha Estate CEO Lee Kang-man and other executives visited Tajikistan, Azerbaijan, and Georgia along with Rep. Seo Byung-soo, the head of the National Assembly’s Special Bid Committee for the World Expo 2030 Busan, in August last year. CEO Lee asked for cooperation from the countries’ presidents and parliamentary speakers for Busan to host the World Expo 2030.

Hanwha Group, which celebrated the 70th anniversary of its foundation last year, believes that hosting the World Expo 2030 Busan is essential for the development of not only Busan but also the entire country. The group plans to actively engage in activities to help win the expo bid along with other corporations in South Korea as the expo offers national opportunities for economic and societal growth.
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Ji Min-gu warum@donga.com '>