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SK
Chairman Chey Meets with Ambassadors, Ministers and Vice-Ministers
Asks for Economic Cooperation and Support for Expo Bid


SK Group‘s top executives, including Chairman Chey Tae-won who is co-chair of the Bid Committee for World Expo Busan 2030, has come out altogether to support the bid to host the World Expo 2030 in Busan.
Chairman Chey took office as the chair of the Civilian Committee for Supporting the Expo Bid in May. In July, he became co-chair, along with Prime Minister Han Duck-soo, of the Bid Committee for World Expo 2030 Busan, which was set up under the Prime Minister’s Office. He has since been working with CEOs of major conglomerates participating in the committee to provide civilian support for the expo bid.

Chairman Chey began his work to promote the expo bid on June 20 by attending, together with Prime Minister Han, the General Assembly of the BIE in Paris. During the BIE General Assembly, Chey supported the second round of presentation and met with BIE Secretary-General Dimitri S. Kerkentzes and ambassadors from member countries to promote the charms of the expo candidate city Busan. Right after his visit to France, Chey went to Tokyo, Japan, where he met with Akio Mimura, chairman of the Japan Chamber of Commerce and Industry, and Masakazu Tokura, chairman of the Keidanren, to ask for their support for Busan‘s bid to host the Expo 2030 and economic cooperation between Korea and Japan.

In July, Chey met with Mexican Foreign Secretary Marcelo Ebrard at the SK Seorin Building in Jongno-gu, Seoul, to discuss ways of economic cooperation, talk about the competitiveness of Busan as the expo candidate city and ask for Mexico’s support. In the same month, Chairman Chey visited Washington D.C. to attend the ceremony to dedicate the Wall of Remembrance at the Korean War Veterans Memorial. He used the visit to meet major business partners to promote the Busan Expo bid. In his capacity as chairman of the Korea Chamber of Commerce and Industry, he sent a delegation to Belgium to promote the expo bid.

At the second meeting of the bid committee held at the Four Seasons Hotel Seoul on August 26, Chairman Chey said, “Stating support for (our rival candidate city) may not necessarily lead to a vote for the candidate.” “No one knows the result of a secret ballot until the ballot box is opened,” he said, reaffirming his determination to win the bid.
Under the baton of Chairman Chey, SK executives are exerting themselves to support the bid for the Busan Expo. In June, SK Group launched the WE (World Expo) task force comprising the group‘s vice chairman-level executives under the SK Supex Council, the conglomerate’s top consultation body. Cho Dae-sik, chair of the Supex Council, was put in charge of the TF and Asia. Yoo Jung-joon, vice chairman of SK E&S, is in charge of the field support team; Jang Dong-hyun, vice chairman of SK Inc. is in charge of planning and promotion team; Park Jung-ho, vice chairman of SK Hynix is in charge of the Americas, Japan and West Europe; and Kim Jun, vice chairman of SK Innovation, is in charge of Middle East, Africa, Oceania, and East Europe.

Mr. Cho and other members of the WE TF visited Fiji ahead of the Pacific Islands Forum (PIF) summit, where they promoted Busan‘s expo bid along with government officials and executives of the Korea Chamber of Commerce, Samsung and Dongwon Industries until the closing day of the summit on July 14. They met with government officials from Pacific island countries, including Fiji, Tuvalu, Solomon Islands, Marshall Islands and Palau to appeal them to support the Busan Expo bid. Some countries reportedly expressed their support for the Busan Expo thanks to the activities of the joint special delegation of government and private sector during the PIF summit.

Vice Chairman Kim Jun met with Polish Minister of Economic Development and Technology Waldemar Buda in Warsaw, Poland, in August to ask for the Polish government’s support for the World Expo 2030 Busan. In the same month, Vice Chairman Park Jung-ho and SK Telecom CEO Yoo Young-sang met with Palau‘s President Surangel Whipps Jr. to ask for support from the Palau government.
As its strategic strengths in supporting the bid for the Busan Expo, SK Group is putting up eco-friendly technologies including renewable energy and up-do-date information and communication technologies (ICT) including metaverse. “Plans call for the Busan Expo to provide a platform that solves the challenges and tasks faced by the world, including the climate change crisis,” an SK officials said. “The Busan Expo, which will deal massively with ways of sustainable development, will provide a great momentum for the development of eco-friendly industries in each country,” the official added.

In fact, SK executives are meeting with officials and executives of BIE member countries to discuss investment and cooperation in eco-friendly renewable energy generation facilities and outdated information and communication facilities. It is said that the Korean delegation succeeded in securing the understanding of the climate change theme of the Busan Expo during the PIF summit.

The metaverse platform based on Korea’s advanced ICT industry is another major pillar of the Busan Expo. SK Group, which possesses technologies for metaverse platform (ifland), artificial intelligence (AI), and cloud, is determined to win over the competition not only in the offline expo but also in the online space that has become prevalent in the wake of the COVID-19 pandemic. Chairman Chey said at the second meeting of the bid committee, “We are working on metaverse and others that will distinguish the Busan Expo and turn the tables.”

Major business groups participating in the Bid Committee for 2030 Busan Expo are dividing their target countries among the BIE members in consideration of local investments that each of them had made and possibilities of future cooperation. Now SK Group is working on 24 countries, including Afghanistan, Armenia and Malta. It also works with other companies on the U.S., China, Japan and Indonesia, and will increase the number of countries it will work on exclusively.

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