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President Yoon sends Business Leaders
Overseas as Special Envoys To Support the Bid
Advance Opening of Exhibition Pavilion in Metaverse Space
BTS to hold Concert in October to Support Expo Bid



South Korean President Yoon Seok-yeol informed Gabonese President Ali Bongo Ondimba, who visited Korea on July 20, that “the South Korean government is pushing ahead with its bid to host the World Expo 2030 Busan under the theme of ‘Transforming Our World, Sailing Towards A Better Future” and requested his cooperation.

Supported by business leaders in all sectors, the South Korean government is making an all-out effort to win the bid to host the Expo in Busan. Earlier in May, the government designated the plan to win the World Expo 2030 as a major government project. In July, the government launched the Bid Committee for the World Expo 2030 Busan Korea and appointed Prime Minister Han Deok-soo and Chairman of the Korea Chamber of Commerce and Industry Chey Tae-won as the co-chairs. In the same manner, President Yoon is planning to send business leaders overseas as special envoys, including Samsung Electronics Vice Chairman Lee Jae-yong, to promote Busan’s bid to host the world‘s biggest exhibition event.

At the second meeting of the Bid Committee held in August, Prime Minister Han Deok-soo stressed, “After the submission of the bidding plan in September, competition between bidders will intensify. From now on, we must work on our negotiations more strategically.” The Bid Committee appointed the Bid Delegation, which is composed of eight leading experts in their respective fields. The eight experts will lead the way in establishing a winning strategy for the negotiations through which committee members can understand each BIE member’s situation and demands. The National Assembly also founded the Special Bid Committee led by National Assembly member Seo Byeong-soo to support the government‘s bid to win the World Expo.

The Bid Committee emphasized the main points of differentiation lie in South Korea’s position at the forefront of the science technology, information communication technology, and innovation industries, as well as its soft power resulting from the “Korean Wave,” all of which can present new standards of an advanced nation that can bridge the gap between large and powerful nations and small and less powerful nations. More specifically, the World Expo 2030 Busan will be an open, expanded Expo in the metaverse, a carbon-neutral Expo operated with environmentally-friendly technologies, a high-tech Expo with cutting-edge future technologies, and a culture-savvy Expo that utilizes K-contents.

Co-chair Chey suggested that the Busan Expo should be developed as a platform where all people can exchange ideas and try to resolve urgent issues, such as climate change. He pointed out that in order to resolve the common challenges facing humanity, everyone on the planet ¤ and not just one country or one corporation ¤ must put their heads together to find solutions. To realize this goal, the Bid Committee plans to open the Busan Expo Exhibition Hall in the metaverse in advance to communicate with global citizens and discuss the issue. He also emphasized, “By promoting discourse in the metaverse with people from many countries on themes related to the Expo and key issues like climate change, we can disseminate the message that the Busan Expo has already begun to the rest of the world.”

The K-pop group BTS, appointed as Honorary Ambassador to the World Expo 2030 Busan, is slated to hold a global concert on a makeshift seaside stage in Busan on October 15 to support Korea‘s bid to host the Expo. BTS will also participate in the BIE’s on-site inspection and the BIE General Assembly Competitive Presentation, which is scheduled for early next year.
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