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??? ??? ?? ??? ??? ??? ??????????? ???? ?? 2007? ? ???? ?? ??? ??? ‘??? ?? ??? ????? ?? ??? ???? ?? ?? ??? ??? ?? ??’?. ??? ?????? ??? ?? ???? ‘A Study on user‘s retention or withdrawal of membership by satisfaction or dissatisfaction in online fortune contents’ ?? ??? ??.

???? ?? ?? ??? ‘Use satisfaction of users of online fortune and member Yuji by dissatisfaction and a study for withdrawal’??. ?? ??? ? ? ?? ? ??. ?? ??? ??? ?????? Yuji? ????. ? ?? ??? ?? study? ??? ??? ??. ??? ??, ??? ???? ?????? ?? ?? ?? ?? ? ??? ??. ????? ???? ??? ????? ???.

?? ??? ?? ? ?? ???? ?? ? ?? ??? ??? ‘??? ??? ????? ??? e-satisfaction? ??? ??? ??? ?? ??’?. ???? ?? ??? ‘The Analyze of the affecting factors…’? ????. ‘??’ ?? ‘??’?? ??? ? ?? ??. ??? ?? Analysis? ?? ? ?? ?? analyze? ????? ??.

????? 2008? ? ??? ???? ?? ‘???? ??? ?? ??? ?? ??’? ??? ? ? ??? ????? ???? ???? ?? ??? ???. ???? ?? ?? ??? ???? ???? ????? ??? ?? ???? ??? ??? ??? ??? ???? ????. ??? ????? ???? ???? ? ? ?? ??? ??? ? ?? ??? ??? ??? ??? ?? ??????? ?? ?? 5?? ???? ?? ??? ???.

?? ??? ??? ??? ??? ??? ??? ???. ?? ??? ??? ?? ??? ???? ??? ? ?? ??? ??. ??? ?? ??? ???? ?????? ???? ??? ?? ?????? ???? ????? ??? ???? ????? ????. ????? ???? ??? ??? ???? ???? ? ??? ???? ??? ??? ??? ????. ???? ??? ??? ???? ???? ?? ??? ??? ?? ??? ????.

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