■ ??? ?? 3? ??? ?? ??
KBS ‘??? ???’? ???? ???, ?? ?? ?? ???? ???? ??? ????? ????. ?? ?? KBS 《‘??’? ???? ‘??’? ???? ? ???. MBC ????? ‘???(??? ?? ??)’?? ????? KBS? ????. ??? ???? ??? ?? TV ??? ???? ??? ?? ??, ???? ????. ? ? ? ??? ?? 3?? ??? ??? 65?(????? ??)? ????? ??(AGB????????)? ??? ? ? ? ???? ????.》
○ ‘??’ 3? vs ‘??’ 19? ?? ?? ?? ???? TV ?? ?? ?? ‘??’ ???? ????? 36.7%? ‘??? ???’(KBS)?. ‘??? ???’(KBS)? 31.9%, ‘??’(KBS)? 30.3%? 30%? ?? ‘??’ ???? ? 3????. ???? ??? ?? 14.2%? ??? ‘???…’? ?? ???? ?? ???? 30?? 49.3%? ???.
?? ? ?? ???? ?? ‘??’ ???? 19????. ??? ???? 4.5%? ??? ‘??, ?’(MBC). ‘????’ ???? ??? ?2? ‘??? ??’? ???? ??? ‘???? ??’(4.9%·MBC)? ??? ?? ??? ??? ??? ?? ?? ?? ??? ???? ????.
○ ‘??? ??’ MBC? KBS! ????? 20%? ?? ???? 11?. ? ? ?? ??? 1～3?? ??? 6?? KBS ????. ?? ‘??’ ‘???? ??’ ‘??? ???’? ??? ?? ???? ??? 3? ? ??? 1?? ???? ‘KBS ????’ ??? ????.
?? ?? ??? ?? MBC? ??? ? ?? ???. ‘??’(23.0%)?? ???? 20%? ??? ?, ? ?? ???? ??? 19? ? 12?? MBC ?????. ??? ??? ? ??? ???? ??? 130? ?, ???? 100%? ??? ‘?????’? 6.2%? ???? ‘???? ??’? ‘???? ???’??? ?????. ?? 8?? ???? ???? ‘?????’? ??? ??? ?? 9?? ????? ? ??? 10.5%? ???? ? ??? ??? ???.
????? 31.9%? KBS ?? ??? ‘??? ???’. ‘??’? ??? ?? ?? ??? MBC ‘?????’ ‘?????’? ? ??? ????? ???? ???. ?? ?? KBS
SBS? ??? ???. ?? ?? 9?? ??? ‘??? ???’ ‘??? ??’? 20%? ???? ?? 10?? ??? ‘??, ???’ ‘??? ????’? 15% ??? ??? ???. ?? ?? ?? ‘??? ??’? 12? ??? 10?? 25%? ???? ?? ??? ?? ???.
○ ??? ?? ???? ??? ??? ??? ???? 15? ????. ‘JYJ’? ???? ‘??? ???’(KBS), ‘SS501’ ?? ???? ‘???? ??’, ‘???’? ??? ‘?????’(SBS), ‘???’? ???? ‘??? ??’(SBS)?? ???? ????.
??? ??? ????? ??? 10? ?? ????? ????? ?? ??. ??? ‘???? ??’(4.9%) ‘?????’(8.1%) ‘??? ???’(10.1%)?? ?? ???? ?? ????? ??? ????.
????? ??? ??? ?? ?? ??? ????. ‘??? ???’(SBS)?? ‘?????’? ??? ‘????’? ???, ‘?????’(KBS)?? ?????? ??? ‘???’? ?? ?? ???.
○ ?? ↑, ??? ??? ↑ ?? ???? ??? ?? ???? ???? ? ??? ???? ‘???’ ??? ?????. ???(‘?? ??’·SBS) ???(‘???? ??’) ???(‘??? ???’) ???(‘?????’) ???(‘??? ??’·MBC) ???(‘??? ???’·KBS)? ????? ?? ? ??? ????. ‘???? ??’? 16?? ???? 10? ??? 7?? ??? ???? ???? ??? ?? ??? ?? ??? 1000?? ????.
??? ‘??? ??’(11.7%) ‘??? ???’(7.7%) ? ???? ???? ????? ??? ?? ??? ?? ???.
○ ??? ?? ???, ???? ??? ???? ????? ???. ??? ???(‘?????’) ???(‘???:??B’·KBS) ???(‘??? ??’) ???(‘? ????? ???’·SBS) ? ????? ???? ? ??, ?? 10%? ??? ???? ???.
‘???? ????’? ??? ??, ‘?’ ???? ??? ??, ‘??? ??’? ??? ??? ?? ‘?? ??’ ‘???? ??’ ‘?????’?? ????? ???? 10%? ?? ???.
?? ??? ??? ???? ???? ‘???? ???’? ??? ??? ‘??? ???’? ??? ????.
??? ?? aykim@donga.com
? [O2 ?? ??? ??]?? ???? ? 2010 ???
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