[??]＂?? ??? ?? ??? ???＂

?????? ??? ???? ?????? ??? ???? ????? ? ??? ‘??’? ??? ????.

????? ???? ?? A, B, C??? ????? ?? ??? ?? ?? ??? ???? ? ‘??’? ?? ??? ???? ??.

???? ???? ??? ???? ?? ?? ????? ???? ??? 500?? ??? ‘??’? ?? ???

??? ????? ????. ?? ??? ‘??’? ?? ??? ‘?? ???’?? ?? ??? ??.》

# ???? ???

??? ??? ? ‘??’? ??? ??? ?? ??? ??? ?? ?? 54%, ??? ??? 21?～40??(58.6%)? ?? ???. ???? ?? ????? ???? 61.3%, ???? ?? ???? 59%? ‘??? ?? ??’? ??? ?? ??(36%), ????(41.3%)? ????? ???. ???(44.7%)? ???? 1?? ??? ?????(13.7%), ???(10.5%)? ?? ???. ?????? ??? ??? ???? 2.8%??? ???.

‘??’? ??? ??? ‘??? ?? ??? ???’(26.7%) ‘??? ?? ??? ?? ???’(22.5%) ‘??? ?????’(10.6%) ? ??? ????. ‘??? ???? ???? ???? ??’(9.0%) ‘??? ???? ???’(9.0%)?? ??? ???.

# '??? ??'? ?? ????

‘??’? ????? ?? ????? ?? ??? ??.

???? ?? ??? 47.4%? ?? ??? ??(19.9%) ??(15.1%) ????(11.7%)? ?? ???. ?? ????? ????? 4.3%? ??.

??? ‘?3’ ???? ???? ‘??? ??’ ??? ?????.

??? ?? ???? ???? ?? ??? ??? ??? 45.0%? ??? 1?? ???? ?? ???? 19.7%, ?? 6.4%? ?. ??? ?? ??? ?? ???? ????? 35.2%? 1??? ??? 24.1%, ???? 18.5% ?.

?????? ??? ??? ???? ??? ??? ?? ???(19.4%), ??? ???? ????(17.7%), ?? ?? ???? ??? ???(16.1%)? ????. ????? ??(40.0%) ??(14.3%) ???(11.4%)? ?? ???.

??? DKNY? 24.5%, ??? 20.8%, ????? 11.3%, ???? 9.5%, ??? 9.4%? ??? ?? ??? ????.

# 'A? ??'? ?? ???

‘??’ ???? ??? ???? ??? A?? ??? ??? ??? ???? ??? ??. ????? ? ??? ??? 24??, ???? ??? 16??, ????? ??? 40??, ??? ????? 20??? ?? ? ??? ?? ??. ? ?? ??? ?? ?? ????? ?? 6?～6?5000??, ??? 18??? ??? ??? ?? 10～30% ??.

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◆ '??'??=?? ???

‘??’?? ??? ?? ??? ??? ‘??’?? ????? ??? ??? ??? ‘???’ ???? ??? ???? ????? ?? ????. 90?? ?? ?? ?? ?? ????? ??? ?? ??? ? ??? ??? ??? ????? ‘??’?? ?? ?? ?? ???? ??? ???? ??? ??? ??.